Listen to this articleBelow is our recent interview with Bas Wouters, President & CEO at Cialdini Institute:
Q: Could you provide our readers with a brief introduction to your company?
A: Dr. Cialdini has spent his entire career conducting scientific research on what leads people to say Yes to requests. Until recently, he usually shared his knowledge exclusively with leading companies like Google, Coca-Cola, and Allianz, who paid him hundreds of thousands of dollars for his advice. Now, in order to share this knowledge with influence enthusiasts worldwide and help them be successful, he has founded the Cialdini Institute.
Q: Can you give us more insights into your offering?
A: The Cialdini Institute offers self-paced online learning programs and coaching programs for individual learners, as well as for coaches, trainers, and speakers. Additionally, we provide special programs for agencies and enterprises, offering them supplementary influence expertise in the areas of online marketing, sales, coaching, speaking, and business building. All programs include live sessions with Dr. Cialdini and other world-renowned experts.
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Q: Any highlights on your recent announcement?
A: We launched the institute during a webinar on ‘Small BIGs’: small changes that deliver big results. Dr. Cialdini felt honored that a staggering 10,761 influence enthusiasts had registered for this unique webinar, which we held twice to accommodate participants in all time zones.
Q: What can we expect from your company in next 6 months? What are your plans?
A: Persuasion is one of the Top 5 in-demand power skills on LinkedIn. Therefore, it’s crucial for students and professionals to familiarize themselves with Dr. Cialdini’s principles. As a result, we’ll actively engage with multiple universities, enterprises and marketing agencies all around the world.
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Q: What is the best thing about your company that people might not know about?
A: Warren Buffett, CEO of Berkshire Hathaway, has referred to Dr. Cialdini’s book ‘Influence’ as ‘one of the best business books of all time,’ while Tobias Lütke, the founder of Shopify, has named it as ‘one of the two books that made me a billionaire.’ This once again underscores that we’re unlocking highly relevant knowledge with the Cialdini Institute.
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