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An Interview With Elena Herweyer, The Founder And Creative Director At Art Fresh

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Below is our recent interview with Elena Herweyer, the Founder and Creative Director at Art Fresh:

Elena Herweyer

Q: Could you provide our readers with a brief introduction to Art Fresh?

A: Art Fresh is a multi-award winning full-service branding studio that was founded in 2011 in Prince Edward Island, Canada. We are focusing on marketing strategy, brand design, marketing communication, building brands and managing them.

Based on over 20 years of successful and versatile experience working with both small and medium-sized businesses and large international corporations in the European and American markets, our team has the knowledge to work effectively with all types of businesses to achieve their goals. We had the honour to work with the well-known international organizations such as Kimberly-Clark, L’Oreal, Kraft Foods, Procter & Gamble, Giorgio Armani, Gillette, Mercedes Benz and Samsung on developing dynamic marketing concepts and increasing brand recognition in the local market. Our creative team has strong expertise in creating visual concepts and communicative tools for branding, marketing and web strategies to help businesses catch a strong position in the market. As our creative portfolio demonstrates, we believe that great ideas cannot happen without passion, intelligence, and personal commitment.

Q: What kind of services do you offer to your clients?

A: Our marketing agency provides comprehensive marketing solutions that include market research, marketing strategy, naming, brand identity and positioning, a premium-quality creative design that includes logo design, print advertisement, label and packaging design, brochure design, responsive web design, copywriting, explainer video, and various other promotional services to help businesses build brand and successfully compete in new digital era to capture a strong position in the market.

Art Fresh offers professional social media management, content marketing and award-winning copywriting services. In nowadays if your brand is not in social media, you pretty much don’t exist. We specialize in social media management and lead generation for businesses, government organizations and personal brands. Our Lead Generation Service is designed for small businesses that want to grow their personal network and have pre-qualified conversations with real decision makers. Our service is measurable and truly affordable for almost any established business. We do management for the top four social media platforms: Facebook, Twitter, Linkedin, Instagram.

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Video has been proven to demand more consumer attention than any other medium, that’s why the use of video in content marketing is on the rise. We specialize in creating motion custom graphic for explainer videos, which are short videos that represent and explain products or services in a quick, engaging and easy-to-understand way. Such highly finished videos can play on your website, YouTube, Twitter, Facebook or any other social media platforms. You can also use the explainer video at a trade show, embedded in your emails and on TV. The explainer videos we create can be played on all browsers and devices, that can help business to improve website’s ranking on Google’s search engine results, increase website traffic and conversion rates and improve lead generation.

We also offer Business Growth Coaching and Consulting as a value-added service for clients who have already developed a Brand Strategy and Marketing Plan. It provides a bridge between their marketing activities and sales results. In order to generate leads and conversions from the target market, we build marketing-to-sales funnel, and support businesses through hands-on coaching and consulting guidance and tools for the in-house team of marketing, sales and business development professionals to drive results from marketing efforts, in order to increase sales and profitability. The main result of our coaching is the transformation of the mindset in conducting business, which ultimately results in achieving the business goals.

Q: Can you tell us something more about your premium-quality creative design services?

A: A brand requires a visual identification – here is where our creative design expertise come into play! A brand’s design is one of the key components of a company’s success. An organic and easy to remember logo can turn a brand into a popular culture icon. Art Fresh is comprised of a team of experienced graphic design experts. We are in design for over 25 years! Our creative team has years of experience developing recognizable brands from Europe, America, and Asia at major creative agencies in Kyiv, Ukraine. Our approach includes the development of comprehensive visual systems of brand communication. Uniqueness, symbolism, functionality, simplicity and integrity is a key to the great design. We do not limit ourselves to a logo; instead, we create a complete recognizable and modern visual identity. Presentation of a brand, its positioning and the main idea are carried out in one, easy-to-remember, up-to-date style for optimal identification of product/service. We aim at the simplicity of graphic language and original communication of the brand by visual means in order to achieve instant brand recognition in a highly competitive marketplace.

Our talented designers boast several international awards and diplomas received at various advertising festivals for our creative solutions and unique development of brand styles. Most recently, Art Fresh was awarded the Best of Show, Silver and Bronze at the Summit International Creative Awards (Boston, USA) in 2018 for “Complete rebranding of the Rupture Seal”, “Branding for PEI Network” — the business program of Greater Charlottetown Area Chamber of Commerce and in 2013 for the “Self-Promotion Campaign Art Fresh Creative Studio.”

Q: What makes you the best choice for building a brand and managing it?

A: We create ideas that sell and develop a comprehensive system of interaction with the consumer in this new digital era.Our team is highly skilled in developing brand strategy or business that surpasses our clients’ expectations. We live in a new age when it is not enough to have a profile in social media or a website; we need a special format to interact with the consumer, because in this age a brand is a unique, integral and emotion-packed world. We create such brands with a marketing strategy that reaches business objectives. Every strategy we develop is based on 360º market analysis, deep insight into a consumer, the consumer’s emotions and drivers.

Art Fresh will be your reliable business partner and your own creative marketing department. Our many years of successful collaboration with various international companies and small businesses give us knowledge and strong passion to work effectively with all types of businesses and organizations to achieve their goals. We focus on our clients’ needs with respect to ROI and on the most effective solutions to reach our clients’ business goals.

The Art Fresh team strives to provide the best possible customer service. We create a very comfortable working relationship, because we completely focus on our clients’ needs and objectives. We create a brand as an integrated system that incorporates a brand strategy, name, design, package, social media platforms, brand content and web design. All of these things work together to help your business catch a strong position in the market.

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Q: What are your plans for the future?

A: We have a strong passion and love to help businesses grow and succeed. In a new economic era with high-speed changes in the market where new technologies bring new ideas and opportunities to open new amazing horizons, we work hard for our clients’ objectives to exceed their expectations. Marketing, new media channels and industrial design quickly assimilate new trends and technologies to transform businesses. In the future, we may see new materials and completely new marketing solutions that we have never seen before, including sustainable packaging design, nanotechnology, and 3D-printed products that will require fresh creative ideas and new ways of brand communication from marketing experts and designers.

We foresee that future creative design will be developed intensively to inspire and complement new Internet technologies. For example, in packaging design, which is one of our creative expertise, the focus will move to eco-packaging solutions and the traditional packaging such as plastic will surrender their leading position to new “eco-friendly solutions.” With creative marketing and design technologies becoming so fast-paced today, we enjoy keeping up to date with the latest brand communication and web design trends and innovations.

Art Fresh is growing and strives to respond fast to the new reality, digital technologies, creative innovations to be up-to-edge with all innovations in the fast-changing market. Speed is the keyword in the present time. With an increasing volume of the information that we receive every day, we have to be more creative in brand development, deeper understand the target audience, the sales drivers to find new approaches and media channels for effective communication of the brand values. We continue sharping our marketing tools, brand vision and methodology to deliver new effective solutions to help our clients create big ideas and build powerful brands in the highly competitive environment where the world’s markets are merging.

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