Listen to this articleBelow is our recent interview with Mike Zuevskii, Business Development Manager at Artes Electronics:
Q: Could you provide our readers with a brief introduction to your company?
A: A group of engineers from Artes Electronics has developed a device that can detect the pathology of a mole in 20 seconds. The development is based on impedance technology, which measures the resistance of skin cells under the action of an electrical pulse. Bioimpedance is often used in smart scales, which determine body composition by calculating the mass of muscle, fat, and bone tissue, as well as fitness trackers, for counting calories.
The developers went further and, improving the technology, directed its potential to the early diagnosis of skin cancer.
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Q: Any highlights on your recent announcement?
A: We’re happy to announce our cooperation with The Latest guys and now Nota Mole Tracker is presented in their 2 showrooms (Berlin and Munich), the 3-rd showroom in London is on approach. May is World Melanoma Month and we’re inviting everyone interested to check their moles in those shops absolutely for free.
Q: Can you give us more insights into your offering?
A: NOTA mole tracker measures the resistance(impedance) of cells under the influence of a weak electrical pulse and transmits the data to the application on the phone. In simple words, the device “looks” deep into the mole by 2 mm and then gives the result: nevus is dangerous or not. Bioimpedance technology is also used in fitness trackers to measure calorie levels or “smart scales” that analyze body composition(fat, bone, and muscle tissue). The NOTA can be used to examine the nevi of the whole family, including children, the elderly, and pregnant women. All measurements are stored in your personal account and are saved even when you change your phone. NOTA is not a medical device, but its results can be a step towards an early meeting with a dermatologist, which will help get rid of possible skin cancer at an early stage when treatment is limited only to removing a mole and subsequent observation. Our device is made of eco-friendly recyclable plastic and has all the necessary safety and quality certificates.
Q: What can we expect from your company in the next 6 months? What are your plans?
A: Our product is well-known to many customers familiar with skin cancer already. Some of them or their relatives and friends had melanoma before, so they can understand the importance of self-checking processes. But there is a huge auditory which thinks melanoma never crosses their path. We definitely want to change their wrong beliefs and lick them into the shape of self-checking.
For this purpose, we use our socials to share more information about different types of skin cancers and of course, we do a lot of giveaways with our partners to give more and more people an opportunity to check NOTA’s benefits and join the ranks of conscious persons. We plan to grant over 100 devices during the next 6 months. Please follow us on social and do not miss to get your NOTA Mole Tracker for free.
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Q: What is the best thing about your company that people might not know about?
A: The cardinal difference between NOTA and other methods of home diagnostics (AI-based applications, ABCDE) is the use of physical processes, rather than a visual examination of a mole by photo or “by eye”. NOTA uses physical processes that people have been using for many decades. We have combined biophysics and artificial intelligence to make cancer diagnostics accessible. You only need a phone with an app and the Internet. But, even if you don’t have an internet connection, all the data is saved in the app, and the results are immediately downloaded when the network appears. And this makes it possible to diagnose nevi during a business trip or travel.
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