Listen to this articleBelow is our recent interview with Amichai Glattstein, CEO of IDenta Corp:
Q: Could you provide our readers with a brief introduction to IDenta Corp?
A: IDenta Corp. (OTC: IDTA) is a worldwide leader in the development of field Drug and Explosive detection kits and unique Forensic products which consistently pass the highest qualifications and testing procedures of law enforcement and government security agencies around the world.
Q: Can you give us insights into your products?
A: Our special technology can detect and identify substances, liquids, powders or even traces as small as nanograms ,in a few seconds which is mandatory tools for all types of security forces, Law Enforcements and Government Agencies.
Our kits are handy, easy to use, rugged, reliable, extremely accurate, safe and many other advantages over other existing products.
We also have a unique patented technology, called AeroChamber (Portable Sniffer) – a fast collection and detection system for suspected particles on surfaces everywhere. Providing a smart and quick solution for all our customers while saving time, money and streamlining their daily work.
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Q: What makes you different?
A: Our company is the only company that has solutions in the field for all the requirements in the various scenarios. In the last period, we have added a number of additional models to our marketing platform so that we can meet each customer based on his existing budget.
Q: What is the biggest challenge you’ve faced in your business and how did you overcome it?
A: The big challenge was to turn the company I started to manage in the past two years into a profitable company after quite a few years since it was founded. One of the significant ways to make a revolution in a company is to be open to other opinions and understand that you do not know everything.
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Q: What are your plans for the future?
A: We adopt a new strategy of our products for government agencies that the customer is the one who determines the price for the products he needs.
Today we have all the infrastructure and product platform to implement this unique way. In addition, we have a huge target market in the Consumer Market that includes concerned parents, workplaces, schools, etc. Our product – a general kit for identifying dozens of types of drugs can be used. We sold a different product pack through Walgreens stores national, and one of our goals is to sell products in all the retail chains around the world. This is a market segment of hundreds of millions of dollars a year.
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