Listen to this articleBelow is our interview with Shane Liuw, General Manager at First Page Digital:
Q: Could you provide our readers with a brief introduction to First Page Digital?
A: First Page Digital is a digital marketing solutions agency. We help companies with SEO, PPC, Social Media Paid Advertising, Content Marketing, Online Reputation Management and much more!
Established in Singapore in 2011, we have helped companies adapt to the digital age and take advantage of innovations within the marketing sphere. Our efforts enable clients to get leads, sales, and profits, as well as put them on a more even playing field with their competitors.
All our work is performed in-house, ensuring quality control. Nothing is outsourced so you can have peace of mind that all aspects of your campaign will be handled with the attention to detail you deserve!
Q: Why the rebrand from SEO Agency to First Page Digital?
A: SEO Agency has always be well known in the industry for specialising in SEO but at times pigeon-holed as just an SEO only agency. Digital marketing is much more than just SEO hence rebranding to First Page Digital allows us to be more diverse and to be know more as a holistic digital marketing agency that does not just specialise only in SEO but as well other digital marketing solutions such as SEO, PPC, Paid Social and much more! Providing much more value and success to all our clients!
Q: Why should a business care about SEO?
A: Nowadays, most of the businesses has been compelled to care more about SEO for their various digital properties. A lot of benefits are reaped by these businesses and brand especially when they engage Search Engine Optimization. The main function of the SEO is that they help to take information about the organization and improve their visibility on the search engine using Keywords. Therefore, here are the reasons why businesses care about digital marketing.
SEO Helps to Build Credibility and Trust
The main goal of any SEO is to build an established foundation for an attractive website with effective, clean and user experience that can easily be noticed on search rankings. Establishment of authority for a brand is great to move towards building your brand’s digital optimization. It is not possible to build credibility and trust overnight but can be earned with time. Establishment of a brand calls for patience, commitment, and effort, and SEO will perfectly do this.
SEO’ impacts On the Buying
Customers are able to comfortably carry out some research, this is one main advantage which is associated with perspective’ buyers. Using SEO, to advertise about your product and services and the importance of the customers is the way to go. It is likely to affect the buying decision of potential buyers in a more positive way. The brand should be much visible where it is needed, in order to create a successful connection with the buyers. It improves the visibility of the brand and enables the potential’ customers to easily identify with answers to their problems.
SEO is Cost Friendly
When compared to other costs which are related to other methods of online marketing, for example, marketing through social media, advertising on PPC, or buying leads of email’ marketing, SEO has proved to be an amazing ROI. Although PPC’ may get a higher amount of revenue while social’ media is more important for the business image, SEO still proves to be the best way to keep your business at the online presence.
SEO is a Long-Termed’ Strategy
Advertising through’ SEO could record a noticeable effect within a short period, and these actions are likely to have long term effects on the business brand. With fast-rising marketing evolution, it is important to go through the changes and trends at close range. Even for a site that lacks a lot of SEO recommendations’ will be able to improve if the SEO practices are effectively utilized. The more time, budget and effort committed to an SEO, the longer it will help a website to stand.
SEO is associated with More Opportunities
The best quality SEO will be able to identify the best method of leveraging and discovering new good opportunities for the business brand. Providing high-quality SEO to the business brand means subjecting the team of SEO in everything. This is the only proven method of marketing your brand. In a situation where a brand is well understood, its marketing opportunities will also increase.
Conclusion
Investing in SEO has become more critical than before since it has been adopted by most of the business operator. The business must have a strategy of SEO to enable it to succeed in the field of online marketing. This has, therefore, left most of the organizations to care much about SEO’ in order to improve their business.
Q: How does local SEO work? Why is it important?
A: Local SEO is the practice of assembling signals of connection around a specific location. Local SEO’s distinction to organic SEO is that it contains a geographical component while organic does not. It ensures your business is discovered online by customers searching for it at that geographical region.
Local search is highly important for small businesses – four out of five consumers use search to find local business information, which infers if your business isn’t optimized for it, you could be missing out on 80% of your potential customers. Local SEO is very critical if you want your business to remain relevant.
Here are some of the reasons why local SEO is key to the nourishment of your business –
1. Exposure to Your Local Region
This is by far the main aim of local SEO. It exposes your business to the customers around you. It is more beneficial to small businesses that are starting up. They get noticed by the customer and it assists the business to penetrate the market more quickly. There are some local online resources that help to leverage your business. Ensure you upload high-grade videos and images that are pertinent to your business to those websites.
2. Building Local Links and Local Content
Linkbuilding from reputable sites in your region and blogs will help your business get the right local signals. Guest blogging will also work perfectly for your local SEO, as you are giving your business the right promotion it needs. Building local content providing quality information would help attract more users as well.
3. Increased Returns
If adhered correctly, local SEO will bring in more profits to your business alongside the online manifestation intended. Traffic to your website and business increases meticulously upon your site being ranked at the top position in search engines locally.
A study revealed that 78 percent of local mobile searches precipitated offline purchases. This means if you have a physical business you are to get more sales by using local SEO. The study also showed that 61 percent of local laptop searches resulted in offline purchases.
Bottom Line
Local SEO has proved to enable businesses to sell more and grow. The small starting businesses have been enabled to infiltrate the market thanks to local SEO. It exposes your business to customers who are right there around you. Improvement in local search listings, social media and linkbuilding will help give you massive advantage and visibility leaving your competitors out in the water.
