Listen to this article
Highlight, a pioneering in-home product testing platform, has successfully secured $18 million in a Series A funding round. Founded in 2020 by Dana Kim and Ethan Kellough, Highlight is on a mission to transform the traditional product testing landscape. The company’s innovative approach offers brands an automated and efficient way to test thousands of products, catering to the needs of hundreds of top-tier brands.
Addressing the Challenges of Physical Product Research
Traditional physical product research often involves a cumbersome process, requiring coordination with multiple vendors, extensive communication, and significant financial investment. Highlight’s platform streamlines this process, reducing the typical 300-email exchange to a mere nine-minute action. The platform’s agility and efficiency are evident in its rapid growth, with the company tripling its revenue, workforce, and customer base in a short span.
The Power of Real-Time Dashboards
As consumer packaged goods (CPG) companies race to innovate, the need for real-time insights becomes paramount. Highlight’s platform offers brands real-time dashboards, agile insights, and swift data collection, ensuring that they remain ahead of the curve in product development and market research.
Highlight’s Unique Client Portal
Earlier this year, Highlight introduced a client portal designed to automate every step of the product testing process. Brands can now target their desired audience from a community of over 25,000 Highlighters. Once the product is sent to Highlight, the company manages the entire testing process, uploading community feedback as it is received.
A Vision for the Future From Product Testing to Product Intelligence
Highlight’s ambition extends beyond just product testing. Dana Kim envisions the platform evolving into a comprehensive product intelligence platform. With the recent funding, the company aims to enhance its product roadmap, offering a more self-service experience, onboarding more Highlighters, and refining the user experience.
Investor Confidence and Market Position
The Series A funding round, led by Acre Venture Partners and HearstLab, underscores the confidence investors have in Highlight’s vision. With a total funding of over $30 million to date, Highlight is poised to cement its position as the go-to platform for brands seeking efficient and reliable product testing solutions.
About Highlight
Founded by Dana Kim and Ethan Kellough, Highlight is based in San Francisco and specializes in in-home product testing. The company’s platform offers brands an automated solution for product testing, ensuring quality data collection on agile timelines.
Please email us your feedback and news tips at hello(at)superbcrew.com
Activate Social Media:
