Ideal Content Helps You Set Yourself Apart And Take Your Promotional Game To The Next Level

SThe community for designers Dribbble helps you hire designer, grow and look for design inspiration!

Listen to this article

Below is our recent interview with Ryan Kugler, President at Ideal Content:

Q: Can you tell us something more about the company and what you do?

A: We are a marketing company specializing in high end marketing materials for our clients. Our clients, big and small, want to mail physical marketing pieces that are unique and make them stand out from others. We specialize in Video Brochures, Video Mailers and Presentation Boxes that allow our clients to introduce new products to the market. Our high end marketing pieces, also known as Smart Brochures, Smart Boxes, Smart Cards and Smart Cubes are very successful in obtaining results. They make any company, corporation, retailer, doctor, manufacturer, etc. stand out from all others. They grab attention, resonate and make an impact! Customers that receive our products then show them to at least 3 other people and they are not just thrown away. Our marketing pieces are like a keepsake, a nostalgia item that is held onto!

Q: What makes video brochure so powerful tool in marketing repertoire?

A: Video Brochures and Video Mailers make companies stand out. They get a 10-20% response rate, better than any email campaign. Also, they get a 2-4 times return on investment. Over 75% of our customers are ordering again and again.

Our clients range from Real Estate, Marketing, Software, Automotive, Construction companies to City Offices and more. If you have a video, a Video Brochure or Video Mailer is key to getting your video out to key clients. Of course you can email a video, put it on your site, but these days’ people get 5 to 400 emails a day, and not everyone has time to click a link to watch a video. However, when they receive a Video Brochure or Video Mailer, they open it and watch it because it is such a unique item to receive they cannot help themselves but to be drawn toward it. People enjoy receiving mail, they like something physical that they can touch and feel, plus, your video plays automatically upon opening so their attention is caught right away. They are shocked and amazed that a paper brochure can play a video as most people have not seen this.

Q: Can you tell us something more about the specifications?

A: Video Brochures and Video Mailers are custom made to anyone’s needs. We can make it any size, any shape, and include as many videos of any length into the completed piece. No job is too big for us. Whatever one can imagine, or mock up, we can turn into a reality. It can be the shape of banana and even hold a banana in it. YES any shape, any size and even boxes to hold your new products, a gift, etc.

Q: What are the advantages compared to tablets?

A: Good question, tablets cost $100 to $1,000 each. Our brochures are priced from $25 to $50 each depending on your needs and specifications. Our brochures are custom made with your design. Your artwork, your logo, your copy are all printed on the brochure. It’s like a regular paper brochure but with a TV screen inside playing your video. Tablets cannot be customized to include your artwork, design or even your mission statement. They only have the logo of who made the tablet, not yours. Also, tablets have 1,000 of functions thus distracting the recipient. Our custom made Video Brochures communicate and serve one purpose, and that is to promote your company, your brand, your product or your service. It only plays the video or videos you choose to into the unit and should your video ever change, the videos can be changed out in seconds.

Q: Aside from video brochures, what other marketing products do you have to offer?

A: Thanks for asking, we make Presentation Boxes, Coffee Table Books, Smart Cards, Smart Brochures, Videos, Paper Brochures and more. All of our items are 100% custom made to our clients’ needs. Each item we make has the same WOW factor creating an impact then shown to others getting our clients brand shown multiple times. We search the Earth and make only products that make an impact and resonate. We do not make just pens or hats with logos on them, we make the next level up.