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Imagen’s AI-Based Photo Editing Tool Helps You Edit Your Photos At A Fraction Of Time

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Below is our recent interview with Scott Wyden Kivowitz, Content and Community Manager at Imagen:

Q: Could you provide our readers with a brief introduction to your company?

A: Imagen was founded when Yoav, our co-founder and CTO, got married. He could not understand why he needed to wait months for his wedding photos. Working with his photographer, he began to understand the pain of editing.

In many, many cases, the editing process is underestimated by customers, and waiting such a long time to receive their photographs can damage their customer experience. Yoav learned that photographers are looking to automate the editing process while keeping their personal, unique editing style, and without losing control over the editing process. He realized that personalized AI is the answer.

Imagen’s AI-based editing tool learns the personal editing style and creates a unique editing profile that enables editing photos at a fraction of the time, clearing photographers’ time so they can focus on what they love. With an editing speed of 1-second per photo, editing time is cut down by 75%.

Q: Any highlights on your recent announcement?

A: We have just announced two things. The first is our new desktop app with a brand new user interface and improved user experience that will help photographers be more effective in their workflow and project management. With it came server overhauls which have enhanced the speed and volume that profile creation and editing can be done at any given time.

The second announcement is AI culling – which is the natural next step in Imagen helping photographers with their post-processing workflows. In most cases, photographers say culling can be the most tedious part of their workflow. Culling is the task of narrowing down a collection of photos from thousands to potentially hundreds depending on the needs. For example, a wedding photographer may finish the job with 3,000 – 4,000 photos from a wedding. But they might only edit and deliver 300 – 800 or them. Culling is how that is done. Imagen aims to change the way culling is done, and build it right into a modern post-production workflow with its upcoming new product.

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Q: Can you give us more insights into your offering?

A: I cannot share too much about culling at this point, but I can talk more about editing.

There are two ways of editing using Imagen’s AI editing software. The first is by creating a photographer’s individual editing style based on past edits (minimum of 5,000 images are required). This is what the majority of Imagen customers are doing and is what makes Imagen so different than other photo editing software. Sure, there are photo editing apps that use AI to edit. But only Imagen truly personalizes the editing style and keeps learning from photographers over time. Photographers can fine-tune the edits, and share the final edits back; The AI continues to adjust the personalized profile style and delivers more accurate results.

The other way is using an already-created Talent AI editing profile, based on past edits of top-end photographers, such as Susan Stripling, Fer Juaristi, Charmi Patel-Pena, John Branch IV and more. These profiles are built on hundreds of thousands of edits from each photographer and deliver results with extreme accuracy and consistency.

Q: What can we expect from your company in next 6 months? What are your plans?

A: Over the next few months, we will be releasing the AI culling product to a select group of beta testers, as well as new editing features. At Imagen we build for our customers. Some of our most popular feature requests have been supporting for CaptureOne (instead of only Adobe Lightroom Classic), support for Custom Creative Color Profiles (instead of only built-in Adobe profiles), associate accounts (for employees to use), and much more.

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Q: What is the best thing about your company that people might not know about?

A: Everyone is so kind not only to each other but to our customers. Each and every employee cares about what the Imagen Community wants and needs. In fact, Imagen exists not to create photo editing or culling software. Imagen actually exists to help the lives of photographers worldwide. To help their mental health. To let them get outside more. To get them away from the computer. Imagen exists so photographers can spend less time doing tedious and mundane work and more time focusing on what they love. Imagen’s software is simply how we do our part.

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