Listen to this articleBelow is our recent interview with Max Pechersky, CEO at PromoRepublic:
Q: Could you provide our readers with a brief introduction to your company?
A: PromoRepublic is a MarTech venture company that empowers brands on social media.
We created an innovative social media marketing platform to help multi-location brands and marketing agencies maintain a consistent identity and message across hundreds and thousands of social media pages. We call it distributed social media approach!
Our team strongly believes that social media is an important part of any company’s communications. Managing the social networks of large corporations, networks, or franchises is a complex process that is impossible to run manually and is difficult to automate. The efforts of our team are aimed precisely at enabling every business, large and small, to professionally manage their social networks, control analytics, communicate with customers, and promote their products and services.
We have ~100 employees and contractors working on PromoRepublic from five offices around the world: Helsinki, London, Kyiv, New York, and Palo Alto. Our product is used by tens of thousands of companies big and small, including Expedia Cruises, WSI, Curves, and doTERRA.
Q: Any highlights on your recent announcement?
A: PromoRepublic is always trying to follow global trends in order to become a more significant player in the MarTech SaaS market. Because of the pandemic, the global gig-economy market started to grow rapidly and demand new user-friendly solutions, including those for social media management. Many Fortune 500 CEOs agree that the gig economy is the new future of work. Research from Monster shows that a whopping 92% think that now is the time to look for gig work.
That’s why PromoRepublic updated the product set and adapted it to the growth trends of the gig economy. Now the simplicity of the interface and the effectiveness of PromoRepublic can also be used by large network companies or franchises that use partner marketing. To support enterprises with a through-partner marketing model in meeting these needs, PromoRepublic is launching a new set of products.
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Q: Can you give us more insights into your offering?
A: PromoRepublic’s Enterprise Product Set is built to secure brands, empower partners, and amplify marketing results while ensuring one-click-confidence on social media.
Updated product from PromoRepublic helps confidently manage brand consistency across all markets and locations and provide up-to-date compliant content for all local distributors, teams and partners.
Also, it’s suitable for empowering partners with an easy-to-use mobile app packed with content to dazzle while representing brands on social media. Now with PromoRepublic you can amplify brands’ voice by achieving posting automation, promotional campaigns, and tracking results across the global network.
Q: What can we expect from your company in the next 6 months? What are your plans?
A: We are on a mission to empower Franchises and Direct Sales Companies for success in the new era of gig economy and digitalisation. We believe that PromoRepublic technology combined with strong brand, creative branded content and professional marketing strategies is the recipe for success in a share of voice battle on social media.
We are aiming to deliver an even more robust solution for distributed social media marketing in terms of performance analytics and content intelligence. We will add more marketing channels to our content distribution engine and craft solutions that will help Franchises and Direct Sales Companies to control branding and compliance even better.
Recommended: Q: What is the best thing about your company that people might not know about?
A: PromoRepublic started its journey in 2014 from providing a social media automation solution for small businesses and micro entrepreneurs. Since then we have grown upmarket and developed solutions for Agencies that help small businesses on social, Enterprises with a distributed marketing model and B2SMB SaaS that want to integrate Social Media Automation tools into their Software stack.
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