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Below is our recent interview with Peter G. Marsh, Vice President, Marketing at NEWSCYCLE Solutions:
Q: Could you provide our readers with a brief introduction to NEWSCYCLE Solutions?
A: NEWSCYCLE Solutions is the largest supplier of software and software-enabled services for the global media industry. Newscycle is a trusted partner serving over 2,500 news media, broadcast, magazine, financial services and corporate clients in 45 countries. Our systems are powering more than 8,000 media sites globally, including 87 percent of the industry’s leading news media companies. The Newscycle software suite includes platforms for managing a media company’s end-to-end editorial, advertising, subscriptions, billing, analytics, mobile and digital media workflows.
Q: You’ve recently completed your project with Nordjyske Medier; could you tell us something more?
A: Here are some comments directly from Nordjyske Medier users:
“We were looking for the best tools to help our journalists produce this content as easily and efficiently as possible.”
“In today’s world, busy newsrooms like ours must focus on creating content in a completely channel neutral manner, and we were looking for the best tools to help our journalists produce this content as easily and efficiently as possible. The Newscycle Infomaker platform and Digital Writer tool Digital Writer gives us the best of both worlds, because it is a tool that was clearly designed with journalists and editors in mind, and it will also be closely integrated with our Newscycle Content system.”
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In addition, here are a few recent comments from other large media companies that have implemented the Newscycle Infomaker platform:
“The transition to Infomaker’s Digital Writer was ‘100 percent joy’ because it makes it so much easier for our journalists and editors to concentrate on what is really important for continued, successful news production – the content. It’s important to focus on creating great journalism when using a writing tool. And that’s what Digital Writer’s strengths are. You feel at home immediately and with only 20 minutes of training you can become productive using the tool. With the transition to Digital Writer, everyone has begun thinking about content first. This means that we will deliver higher quality to our readers.”
“We wanted to make it as easy as possible for them to create content, regardless of whether the journalist would be out reporting on a football game or writing up a film review here in the newsroom. We didn’t want them to have to think about stuff like word count and layout etc. By eliminating those factors, we’re actually getting more content out of each and every reporter and the content in itself is of better quality.”
Q: Can you give us insights into your solutions?
A: Newscycle’s technologies serve a vital role in enabling media organizations to maximize efficiencies from their core businesses while driving innovation through transformative digital products for online, mobile, and tablet audiences. The Newscycle platforms are unique in their ability to manage print and digital operations in an integrated environment, providing media companies with a single point of access to all customer, content and commerce information. Our products power the advertising, circulation, editorial and website workflows of its clients. This indispensable suite of software solutions provide high return on investment for media organizations of all sizes. In addition to core platforms, Newscycle offers data analytics and audience engagement tools, digital paywall capabilities, single sign-on functionality, web-based self-service applications, and other add-on options for our clients.
Q: What are the benefits of using your solutions?
A: Newscycle’s media industry clients are able to reduce the time spent on renewal notices and billing inquiries in their advertising and subscription businesses by as much as 30% after implementing the Newscycle solutions. Also, the time spent on reporting and analytics functions is reduced by 50 to 70%. Some clients cite an increase in subscriber retention rates of up to 10% that are directly attributable to the Newscycle platform. Other Newscycle clients report an increase in annual revenues as high as $429K, while improvements in operational efficiencies lead to savings of up to $580K annually. Globally, the Newscycle digital solutions have enabled media companies to increase time-on-site for online audiences by as much as 84%, as well as to increase monthly unique visitors by 78% for online and mobile websites.
In addition, as media sites become growing targets for fraud and cyber-attacks, Newscycle offers a cloud hosting environment that is unique in the industry. With private cloud stacks, a dedicated cyber-security team, 24/7 security monitoring, SOC1 and SOC2 auditing reports, advanced protection against denial-of-service attacks, and Amazon Web Services data centers, the “Newscycle Cloud” provides media companies with a truly best-of-breed hosting and managed services environment.
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Q: What are your plans for the future?
A: Earlier this month, we announced the acquisition of Marketing G2, which brings to the Newscycle family a proven digital subscription platform. The Marketing G2 products are important for the media industry because of their ability to help boost audience engagement, provide better data management, and generate additional subscriber revenue growth. Over the coming months, you will see Newscycle continue to grow to meet the digital-first needs of the media industry. We will also continue to unify our products to provide our clients with an integrated solution that provides a single point of access to all customer and content information, as well as the tools to help create a more targeted, personalized and engaging experience for online and offline audiences.
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