Listen to this articlePerfect Corp. is the world’s leading beauty tech solutions provider. The company recently announced $50 Million In Series C Funding. To learn more we sat down with Adam Gam, Chief Marketing Officer at PerfectCorp:
Q: For those who have never heard of it, how would you describe PerfectCorp?
A: With over 300 global brand partners, Perfect Corp. provides advanced AI and AR beauty tech services and solutions that brands and retailers around the globe integrate across omnichannel touchpoints to reimagine their consumer beauty shopping experience and drive sales.
Q: How can your platform help beauty lovers?
A: Perfect Corp.’s digital beauty solutions help to ease growing global health concerns by providing fun, convenient, and effective ways for consumers to try-before-they-buy. Their hyper-realistic virtual try-on experiences help consumers safely and accurately experience beauty products digitally to help make more confident purchase decisions, and in turn provide a more personalized, memorable shopping experience.
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A: Perfect Corp.’s ideal user is anyone looking to discover, try, and shop for beauty across all categories (makeup, hair, skin) and all channels (online, mobile, and in store). The accuracy and ease of the virtual try-ons and AI-powered personalized shade match experiences, deliver an enriched beauty shopping experience that will benefit all consumers.
Q: You’ve recently raised $50,000,000 in Series C funding; can you tell us something more?
A: The new funding will help toward scaled up operations, more AI tech investment, and marks plans for continued global expansion with a complete suite of beauty tech solutions across all categories for e-commerce, stores, social channels, web and mobile app.
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Q: What can we expect from you in 2021? What are your plans?
A: Tons of new innovation driving unique, enhanced consumer experiences including…
· New patented AgileFace Face Tracking technology for improved 3D mesh with 200% improvement in tracking stability and 20% improvement in tracking accuracy to provide the most accurate and most inclusive virtual makeup experience to consumers.
· Advanced developments in Skin Tech with detection of a dozen common skin health concerns (including hydration, oiliness, redness, spot, wrinkle, texture, dark circles, eye-bag, droopy eye lids, firmness, visible pores and radiance). We will continue to build on EDGE computing to deliver ultra-fast analysis in less than 2-seconds for a seamless user experience. With continued advancements in skin health and skin condition tracking, technology can help to match us with personalized skin regimens based on our individual skincare needs and preferences, further building on the personalized, consumer-centric journey across this new AI-powered category.
· We will also continue to focus on digital experiences, introducing new ways for brands to connect and engage with their consumers online. The new one-to-many AR live stream video service helps beauty brands quickly enable livestream e-commerce and build on their direct-to-consumer strategy through interactive live shows hosted on their websites. Additionally, Beauty Advisor 1-on-1 for Web is an on-demand, one-on-one beauty consultation powered by YouCam’s market leading virtual try-on technology, which provides personalized beauty advice from your phone.
Last Updated on January 31, 2021
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