Listen to this articleBelow is our recent interview with Bryan Wilks, CEO & Founder of Freeform Agency:
Q: For those who haven’t heard of it, what is the best way to describe ProfitHack?
A: ProfitHack is the latest innovation from Freeform—a Tulsa-based Inc. 500 marketing and technology company founded by my colleague Shea Roach and I in 2013.
ProfitHack is a digital marketing platform that makes it possible for users to launch a fully-automated, enterprise-level digital marketing campaign. It’s a turnkey solution that is based on a simple premise: take three minutes to enter basic information about your business, product, or service, and ProfitHack will develop a comprehensive digital campaign with real-time results delivered in a custom dashboard. Essentially, it is a SaaS (Software as a Service) platform that replaces the complexity of marketing with pure growth and profit.
The concept is simple and the ProfitHack methodology is equally straightforward. Using the information our clients provide, we approach each campaign with the same four-step process:
Target your perfect audience
We do this by utilizing multiple digital databases with over 2.2 billion monthly active digital users. Through proprietary software and artificial intelligence, ProfitHack determines the ideal target audience, and constantly monitors audience behavior based on real-time results and feedback.
Architect customized content
This step is all about crafting the right message for the right person that will ultimately reach them at the right time and in the right context. It’s easy to launch a campaign filled with countless pieces of creative content, but when it comes down to it, the simplest approach is what ultimately creates the most relevant, audience-focused, revenue-driving content.
Deploy content on optimal channels
ProfitHack specializes in making the perfect, value-driven content available at the moment your prospects are looking for it, creating a connection within 30 seconds of their interest. We thoroughly analyze thousands of channels to find the right match with the target audience and then deploy the content in those spaces.
Measure real-time results
The previous three steps in the process mean nothing if you don’t have the tools to measure the results, which is why ProfitHack provides each client with a custom dashboard to track (and react to) results in real time. We provide the most straightforward metrics to evaluate campaign success and adjust if we discover an approach isn’t working.
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Q: What sets you apart from your competition?
A: While there are a number of attributes that set us apart from the competition, simplicity is our biggest differentiator. We developed ProfitHack to offer a simple, affordable alternative to marketing automation software leaders (HubSpot, Marketo, Oracle) and to give everyone the opportunity to create top-notch marketing campaigns without the need for expensive software or additional personnel.
We like to describe ProfitHack as the QuickBooks of marketing. In the 1980s, accounting was complicated and accounting services were incredibly expensive. QuickBooks provided a simple, affordable solution that dramatically changed the accounting industry from that point onward.
Over the past few years at Freeform, we started noticing this same complication and frustration in the marketing industry and realized that there was a massive need for a similar solution, which is how the idea for ProfitHack was born.
Another differentiator we are incredibly proud of is our pricing. While other marketing automation platforms can cost upwards of $150,000 annually, ProfitHack’s pricing for a fully-automated digital campaign starts at $1,999 per month. This monthly cost generates real-time, immediate, turnkey results, which is also difficult to achieve in the marketing industry today, as other platforms typically take six months to a year to show results.
In short, we have replaced old-school methodology with a software solution that generates real results—and it only takes three minutes and a low budget to get started. It truly is a turnkey marketing solution for the people.
Q: Why is marketing so important these days?
A: Marketing is entering a new era. Over the past few years, marketers have been focused on collecting followers and likes and generating social media buzz. Today, it’s all about connecting with those passionate fans who love and relate to your brand.
For many companies, growth has become too complicated to understand. It’s expensive and takes a large investment of time and resources before you can start seeing results. Even with “sophisticated” marketing and sales technology, you’re typically throwing your budget into an unknown sphere, hoping and trusting that you’re heading in the right direction, all the while unsure of how and when growth will occur.
ProfitHack takes a different approach to the concept of marketing by simplifying the process for businesses, replacing “collection” with “connection,” and—when it comes down to it—replacing marketing and technology with pure and simple growth.
Q: Who are your clients and what are some of the key challenges you’re helping them solve?
A: Our clients hail from just about everywhere—locally and nationally. No matter the company, no matter the size, whether it’s sports teams, entertainers, nonprofits, or businesses from any range of industries, we focus on providing turnkey solutions while following the core concept of providing specific audiences with unique content that appeals to their interests and meets their needs.
Our client roster is rapidly growing and includes a Big 12 college athletics program, a publicly traded commercial landscaping company, a national over-the-road trucking company, and a local brick and mortar ATV and mower distributor, among many others.
Across our client base, one of the biggest “big picture” challenges we hear about is how to find the most affordable, non-intensive means of closing the loop between marketing efforts, sales efforts, and the revenue produced from those efforts.
ProfitHack provides the solution to this challenge by taking the complexity and confusion out of the equation and replacing it with ROI—all with minimal effort on the client’s end.
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Q: What’s the vision that guides you?
A: Make it simple and deliver amazing results. That’s who we are and that’s what we do.
Regardless of the client or the challenge, I always come back to the same lesson: there are a million things you can do in sales in marketing to generate ROI, but there are only four things you should do—and that’s the four-step ProfitHack process.
We’re here to change the marketing industry for the better by doing things better and we’re confident that we have found this catalyst with ProfitHack. We can’t wait to see how this takes off.
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