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Right of Reply (RoR) is a fast-growing international tech company with a focus on innovation for online reputation management. They are using blockchain to power their services. Below is our recent interview with Stefania Barbaglio, from Right of Reply:
Q: Could you provide our readers with a brief introduction to Right of Reply?
A: (RoR) was born to allow everyone to respond personally and directly in a specific, unequivocal and timely manner to any online content that may affect their reputation.
Our mission is to empower individuals to reply both, directly and immediately, to express their voice concerning any published content that looks to be harmful to their reputation.
Reputation is complex. It is effected essentially by 3 crucial aspects: general media content (press etc), credit value of an individual, and online social media content.
We help people and corporations to tackle all those aspects via our 3 specific products and services:
• RoR: Right to Reply to Regulated content;
• RoCC: Right to Reply to credit check and reports;
• RoRKey: Right to Reply to any form of online content.
Right of Reply’s business model seeks to maintain and enhance the power and the authenticity of each individual’s personal and digital identity.
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Q: What makes blockchain the perfect choice for your platform?
A: One of the greatest issues surrounding online reputation is that search engines develop more rapidly than ORM tools. Blockchain is the solution to that: an innovative technology that allows immediate and effective response, nurturing a fair environment for online discourses. RoR platform works by verifying the identity of the person cited in the original post and reserving a response position for that person, pinned to the original post. The blockchain ledger is permanently affixed that item’s response so that any future changes in the ledger will result in another alert on the ROR profile page of the cited person.
Blockchain gives us an edge over our peers in the sense that it creates a decentralised trusted ecosystem, equipping individuals with a unique Identity wallet and therefore full control over their online reputation.
The ROR platform uses white label system apps – common to all our business solutions – with the blockchain infrastructure, which acts as a managing and identification system for digital identities. These identities can be certified by KYC processes, obviously complying with international standards
RoR users will have an Identity Wallet (I-Wallet) with their data, within the RoR App on their device, giving tight security compared with storage on a central repository, such as Facebook or Twitter. Users will have access to the I-Wallet through a self-generated identification number from a public key and a corresponding private key.
Q: Can false information on the internet be damaging for businesses? How?
A: Yes, it can indeed.
Look at what happened to Uber last year, when headlines were making negative claims about to the company. This bad press resulted in a loss of $10 billion over the company’s value.
I was recently looking at a study which indicated that 85% of consumers trust online reviews as much as they believe personal recommendations. This alone speaks volumes about the importance of an online presence for businesses.
Negative reviews can be constructive when they come with comments and explanations on how to improve services; however, the open environment of the internet also allows space for trolls and bullies to have their say and, at the moment, there are no sufficient tools to prevent them from spreading false claims online.
Repairing reputation damages is a complicated process, as you can imagine, and it can rarely be undone as studies showed that negative news gets more online exposure online than positive ones.
Q: You’ve recently announced your acceptance as a member of the leading national body for social enterprise, Social Enterprise UK; could you tell us more?
A: We are honoured to be part of Social Enterprise UK’s network. Social Enterprise is a prestigious social organisation, working to build a fairer and more equal society through robust partnerships with some of the biggest companies and institutions in the UK and worldwide.
Their mission of posivite social impact by businesses marries perfectly marry with our values and RoR’s principles of and strengthening social justice, so it is great for us to be part of their community.
Furthermore, Right of Reply’s largest shareholder, ATD Caritas, is a registered charity and its Articles of Association state that 10% of its net profit, before the distribution of any dividends, will be donated to authorised charities.
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Q: What are your plans for the future?
A: We have been pretty busy preparing for our listing on the Nasdaq which aims to be completed by Q42018. We will be issuing shares at IPO price of $15 per share with a fundraising target of $6Mio.
The funds will be used to expand our operations with a targeted marketing campaign for our services and products, with initial focus being Italy, the UK and finally the US in Q2 2019.
We are also considering an ICO for RoRKey in Q4 2018.
So a lot’s going on.
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