Listen to this articleBelow is our interview with Matthew Furman, VP of Marketing at Robeks:
Q: What is unique about Robeks and how do you stand out from competitors?
A: At Robeks we serve creative and authentic smoothies, juices, and bowls that are freshly prepared for our customers and always delicious. Our recipes, commitment to quality, and making sure all of our products truly taste great is what sets us apart from our competitors.
Q: How are you disrupting the smoothie & juice category?
A: Once again I would look to our recipes and taste. Anyone can throw Kale in a smoothie, not everyone can make that same smoothie taste great. We make sure that any ingredient we use is blended into a unique flavor combination that is inherently healthy but guaranteed to be delicious. We also look to stay on the cutting edge of products and ingredients in the smoothie & juice category, but we’ll never compromise our standard of excellence just for the sake of getting an ingredient into a product. We always make sure it fits our standard of quality and taste.
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Q: How is the community accepting/adopting Robeks over other stores?
A: We’ve heard straight from our customers that they care most about the fact that our smoothies, juices, and bowls are made with care and simply taste better than products from our competitors. Through this, we have developed a very passionate fan base that will go out of their way to satisfy their Robeks cravings.
Q: What geographic markets are you focusing on currently?
A: We’re currently focused on growing in markets where we currently have a strong brand presence. Some of those markets include Southern California, Arizona, the Washington D.C. Metro, greater Cleveland, Connecticut, and the Miami metro area.
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Q: What do you tell people is the best thing about Robeks?
A: I think our mission statement best answers this question – we strive to create delicious smoothies, juices, and bowls that make people happy. Fortunately for us, this attitude comes to life in every aspect of our business. We find more often than not that people keep coming back because of our great products and great service. Knowing that people are leaving our stores satisfied with their experience because they have a product in their hand that is putting a smile on their face, is definitely the best thing about what we do.
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