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Below is our recent interview with Themer Abourayan, Director of Product at Platform161:
Q: Could you provide our readers with a brief introduction to Platform161?
A: Platform161 is a leading adtech provider of programmatic advertising in Europe.
We are a DSP that has an independent, modular setup that we can customize to meet continuous evolving needs of independent agencies and direct clients that have a serious presence in digital advertising. With this setup, we provide our clients with a competitive edge in their market.
Our value add is based on customizable modular setup, consultancy and expertise in data and privacy, either managed or self service and our innovations at the heart of what is next in Programmatic.
Our team delivers high performance solutions based on specific client needs at a competitive rate.
Recommended: Q: Tell us more about your solutions?
A: Working with the leading media agencies, Platform161 has one objective in mind: providing the best outcome for your clients. Offering fully customizable solutions is our forte, adjusted to fit each client’s distinct needs.
Besides offering optimal technology, we bring some of the industry’s best in-house experts, assisting you to reach your clients’ goals.
Whether those goals involve improving brand awareness or boosting sales directly, our goal is to maximize your return on every dollar spent. And we can do that either as a consultative partner or by taking on all the heavy lifting around the full programmatic buying process.
Q: What are the key features of your platform?
A: We break down five features of the Platform161 platform, to clarify how adaptability and customization help our clients improve performance and hit their goals.
Algorithm: Our algorithm is automated decisioning logic that continually evolves, for greater accuracy and effectiveness.
Data management: At Platform161, we lead the way in enabling custom integrations, especially for data sources. This is key both for ROI, but also from a legal and compliance perspective.
Access to new and improved user interface or full API: When it comes to data, it’s not just what goes in, but what comes out that counts. That’s why our platform includes adaptable and powerful analytics and visualization tools. After all, custom, fast and flexible graphs and dashboards are critical both to understanding and improving results.
Custom partner integrations: One of the great innovations of ad and marketing tech is the API, allowing different tech stacks to communicate, and effectively become even better than the sum of their parts. We support a joined up eco-system, and will gladly connect with your choice of tech, or even advise you what that tech should be.
Data Privacy: We specialize in working with clients who have specific security needs, or who require greater levels of data privacy and security. With the new General Data Privacy Regulations (GDPR) going live on 25 May, our Projects & Privacy Director ensures that post-25 May offers legal certainty and gives us a better opportunity to work together with our clients in a trusting and transparent manner.
Our commitment to flexibility and personalization drives results and returns for brands and agencies.
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Q: You’ve recently partnered with Triton Digital; could you tell us something more?
A: Triton Digital is the global technology and services leader in the digital audio and podcast industry. For us, it is a great partnership opportunity because we can now provide our marketers with access to a wide range of digital audio inventory from music services, live streaming radio, podcasts, and more through the a2x programmatic audio marketplace.
The highly-engaging nature of digital audio undeniably enhances our marketer’s omnichannel buys, enabling them to both scales their buys and connect with their target audience in a native, immersive manner across mobile phones, smart speakers, and other internet connected devices.
Partnerships like this allow Platform161 to continuously evolve and innovate to ensure the best outcomes for our clients.
Q: What are your plans for the future?
A: We continue to be the leading partner in programmatic and develop custom digital advertising ecosystems. There will be more focus on the use of data and integration of partners that provide value add to our clients creating a true modular build of the programmatic ecosystem. We see that we will grow in programmatic OOH, TV and audio.
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