Listen to this articleWith decades of experience in the hearth industry and a specialized focus in home energy conservation, Jason Raddenbach is a trusted expert dedicated to providing comfortable, energy-efficient solutions to homeowners across North America. Throughout his career, Jason has remained steadfast in providing practical, cost-saving products, such as the Flueblocker, that empower homeowners to maximize comfort and minimize energy consumption. Jason Raddenbach is the founder and owner of Cleverly Solved, an online retailer and wholesaler of home improvement products based in South Carolina.
Q: Could you provide our readers with a brief introduction to your company?
A: At Cleverly Solved, we are stocking distributors of unique fireplace and weatherization devices. We specialize in cooperating with small UK manufacturers of marketplace-proven niche products, and help them develop their products for the US marketplace.
Q: Can you give us more insights into your product offering?
A: Our main products are energy efficient chimney plugs like the Flueblocker and Chimney Balloon. But we also sell tools like the Smoke Pencil and Quikpoint Mortar gun. All our products are available on our website, and also on popular retail sites like Amazon.
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Q: What can we expect from your company in the next 6 months? What are your plans?
A: We are really bumping up our marketing in 2023 by educating customers about their fireplace. This year we are spending 5X our usual marketing budget, and monitoring our ROI closely to see where our customers engage with us.
Q: Any helpful business tips you’ve learned over the years of being in business?
A: Getting into business is the easy part, staying in business is the tricky part. Relationships are key, but not just with your customers. You have relationships to maintain with vendors, competitors, employees, business allies, etc.
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Q: What is the best thing about your company that people might not know?
A: I truly like helping people with their questions regarding their homes. It is the reason I still take the product support phone calls. I love the DIY spirit that the customer brings to the table, and the sense of accomplishment we both get when we work together to solve their home related issue. I’ve been at this for a few decades, so I know a lot of products and resources, and how the house works as an interrelated system.
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