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Cevitr Disrupts The RPA Market With A Subscription Based RPAaaS Offering

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Cevitr serves large and small enterprises to free-up employees from performing important but mundane routine tasks, ensuring that ever-increasing workloads are managed effectively. Below is our recent interview with Jaideep Mudholkar, Co-Founder & Managing Director at Cevitr:

Chris Bradford

Q: Could you provide our readers with a brief introduction Cevitr?

A: We deliver incremental economic benefit to organisations, while facilitating greater employee satisfaction through the pursuit of more challenging tasks. We do this by using technology in the form of Robotic Process Automation and Artificial Intelligence to train a ‘Digital Workmate’, or bot, who then executes business processes that require the processing of data and information by using computer systems and applications.

Cevitr was formed on the notion of improving the workplace using RPA and we wanted this disruptive innovation to be accessible to businesses large and small. We do this by offering our technology in an ‘As-a-Service’ model thereby ensuring that businesses are able to leverage this innovation without having to make any investments in technology & capability which can be fairly significant. Cevitr licenses the software technology from leading product vendors in the RPA & AI space and we have hosted this on a secure & scalable Microsoft Azure infrastructure.

Cevitr currently serves customers in the UK and Europe, but as we expand we will offer our services across the globe.

Q: What is the robotic process automation? What are the advantages of it?

A: A software robot or Digital Workmate can be trained to process data and information that is repetitive in nature and perform tasks that use computer systems and applications and follow a fixed logic or set of rules. When such an activity is executed by a Digital Workmate, it is known as Robotic Process Automation or RPA.

The key advantages that RPA is able to offer is that it gives opportunities in the workplace for the human worker to assign work that is typically repetitive, mundane & rule based to a Digital Workmate, so that, they can focus on tasks that we humans are good at, i.e. problem-solving using human intellect. By doing so, businesses would benefit because they would be able to not only reduce cost, but also handle ever increasing workloads with ease and yet have a much higher level of accuracy in the outputs produced. All of these combined then contribute towards other consequential benefits like increased sales growth, increased customer satisfaction, increased employee satisfaction etc., because you free up time for your employees to walk that extra mile.

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Q: Your disruptive cloud-based subscription RPAaaS platform recently went live with 7 client processes; could you tell us something more?

A: We are delighted to be able to provide more insight on our achievements over the last few months ever since we launched our business earlier in February this year. Essentially if you look at how RPA is being used in the industry it is mostly in-house deployments on local machines/servers. The products developed by software vendors are therefore developed using this model. So, when we look at deploying this on a cloud -based environment there are inherent technical challenges that need to be resolved for an ‘As-a-Service’ model to be fully operational. Then there is the matter of how the digital workmates (we call them SimpleJo and SmartJo) need to be provisioned to execute a business process for a client. How all these components come together requires a high level of sophistication and then needs to be thoroughly tested before it can be commissioned for live production services. We are proud to be one of the very few providers who have been able to achieve this and have end-client business processes being executed to a high degree of accuracy and predictability.

The business processes itself that are now being executed by the digital workmates range from financial reconciliation processes, to workflow orchestration, to aggregating data from multiple sources for marketing analytics. In all the cases that we have commissioned for our clients the universal theme that has stood out is the fact that the business users found these tasks to be very boring and mundane in nature and did not like doing them. By automating these processes, a significant amount of time has been freed up which then enables these businesses to take proactive measures to improve business outcomes.

Another outstanding outcome that has resulted from these processes going live on our platform is the fact that our clients start realising cost savings without having to make any investment. This is a significant departure from what has happened, and is happening, in the marketplace when it comes to digital innovation.

Q: Can you give us insights into your services?

A: We enable our clients large and small, to start adopting this breakthrough innovation and bring that extra impetus for adoption by offering a simple business engagement model. So, when we look at RPA as a Service (RPAaaS) what in effect we are doing is offering a Business Process Outsourcing Service that uses a digital workforce to execute business processes for and on behalf of our clients. In doing so our clients get the business benefits of adopting RPA, which we have talked about earlier, without having to make any investments.

As a business we have decided to only focus on providing the execution of business processes that require processing of data & information using computer systems and applications. It is therefore safe to say that we offer the market a ‘digital business user’ to operate business applications using our cloud-based platform.

However, to get to that stage we will need to identify business processes that can be automated for which we are using a methodology that we have developed in-house. This then allows us to develop an automation roadmap for our clients which is so important in the longer term as it gives them the ability to plan for the future based on actual insight. Once identified, the wizards (what the digital workmate understands) are developed and the outputs are tested. It is at this stage that we work out how the actual execution happens. For this to be repeatable and predictable we have invested a lot of time and energy in developing the most fit for purpose methodology and selecting the tools that would industrialise the manner in which the wizards are developed. It is then in consultation with our clients that we start executing the processes using a digital workmate with active oversight which is again supported by a process methodology with appropriate tools making the execution predictable and repeatable.

In conclusion it is safe to say that the services we offer are composite in nature and allows for an end outcome, i.e. executing the business processes of our clients using a digital workforce.

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Q: What are your plans for the future?

A: We have consistently said that an RPAaaS service is much more than an RPA technology platform. This is because the capabilities required to extract maximum and consistent value from the technology relies upon an overarching capability involving industrialised processes and tools. It is here we are making significant experience-based course corrections to the processes and tools that we use. This is something that we as an ‘As-a-Service’ provider need to have to ensure a uniform customer experience that does not impose any risk to our clients.

Moreover, RPA and AI are evolving technologies and the pace of evolution is also very rapid. This requires us to continuously experiment and come up with how best we can integrate standard RPA solutions with best of breed AI technologies. We have earlier talked about the SimpleJo and SmartJo digital workmate. Currently SimpleJo relies upon standard out of the box RPA technology to execute rule-based business processes that have structured data & information to be processed. We now see that there is a case of a SimpleJo+ where we use some form of cognitive capability to execute more complex business processes for our clients.

The SmartJo’s use a combination of standard RPA technology and best of breed AI technologies that are able to execute more complex judgment-based business processes. We are in the advanced stage of developing our first SmartJo which we will inform the market about at a later stage. We see more and more use cases coming up in the next few months that would enhance the capabilities of SimpleJo and SmartJo. Our business model allows us to leverage these developments for the benefit of all our customers.

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