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Newline Interactive is a manufacturer of award-winning interactive displays, intuitive software, and other interactive innovations to improve efficiency and increase productivity in the workplace. Below is our recent interview with Chris Bradford, President of Newline Interactive:
Q: Could you provide our readers with a brief introduction to Newline Interactive?
A: Founded in 2012 by me and Kevin Wang, Newline Interactive is dedicated to providing solutions for our customers that save them time and help them be more successful. We do this by focusing on making products that are non-proprietary and easy for anyone to use.
Q: Why is now the time for a technology solution like Newline Interactive?
A: Collaboration has never been more important. Organizations want to focus on productivity and efficiency in order to be more successful. And technology that makes collaboration easier, such as our interactive displays, brings teams together faster to produce new and innovative ideas to aid that success.
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Q: I read something about your partnership with Microsoft, how did that start and where do you see the relationship going?
A: It started with a collaborative effort to bring product to market that delivers simplicity and Microsoft’s vision of the core functions needed in a successful whiteboard application. We found that as the worlds largest manufacturer of Interactive displays we could partner the Microsoft software expertise with the Newline hardware expertise and create a solution that would enhance any classroom or conference room collaboration experience.
We see the partnership growing in a variety of ways including feature enhancement of the current solutions, new solution development, and co-marketing. Our combined vision is to improve the way people collaborate and simplify the tools they use.
Q: What makes your interactive displays the best choice?
A: Our interactive displays are all designed to be two things: completely non-proprietary and user friendly. Every TRUTOUCH focuses on providing a flexible solution that fits with any type of team in any type of meeting environment, all while using state-of-the-art technology. The non-proprietary design allows users to use the software and hardware they want without hassle, and the user interface is so intuitive that anyone can walk right up to the display and start a meeting.
Built-in annotation tools let you easily write over anything on the screen during meetings. No need for any type of special pen, the in-glass touch technology responds to the slightest touch of the screen, providing a seamless and accurate writing experience. Combined with Microsoft’s powerful software, TRUTOUCH brings you easier collaboration all in one package.
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Q: What can we expect from Newline Interactive in the future?
A: We’re going to keep working each day to stay one step ahead of the market’s needs, developing ideas of collaboration and innovation that no one else has though of yet. We are constantly checking in with organizations to see how we can make our interactive displays easier for them to use and we will keep partnering with great companies like Microsoft to provide collaboration solutions that help all types of organizations be more productive and more successful.
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