Listen to this articleBelow is our recent interview with Aleksandar Jovicic, CEO at Executive Digital:
Q: Could you provide our readers with a brief introduction to Executive Digital?
A: Executive Digital is a global enterprise digital marketing company with eight offices and over 130 employees, and it was literally born from the idea that an “enterprise” approach doesn’t have to be expensive, but that it has to be revolutionary, systematic, planned and executed in a certain manner and in certain order. You can’t build a roof over a non-existent house foundation and the same is true in our approach. We believe in companies having to be omni-present online, in order to grow their revenue and their retention.
Q: Can you give us insights into your services?
A: We are considered digital marketing experts in all aspects of our approach in helping clients win big, but in general, our Search Engine Optimization expertise is the starting point for most clients, first and foremost. Our SEO approach is strategic in nature, and we’ve helped everyone from 5-page medical clients to 250,000-product eCommerce giants, and that experience has helped us understand and advance the ecosystem that is SEO today.
Of course, our social media marketing, video production, website development and design expertise is second-to-none, as evident by our massive portfolio of thousands of companies we’ve developed over the years. Lastly, everything from email marketing, retargeting and paid media, digital streaming and content development rounds out our entire offering. Our services are considered top-notch because everything we do is in-house, and cross-team communication and client-facing is considered 100% transparent. Our clients see what we, as their marketing partner see, and that’s been a huge catalyst for our growth.
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Q: How is online marketing different today than it was just a few years ago?
A: For one, it is unpredictable. The consumer shifts and usage of video is obvious everywhere. Every platform and channel is evolving, and all search engines and media companies are now attempting to personalize every aspect of our digital life. What that means is that, your digital marketing partner should be able to guide you down this ever-changing path to get your brand in front of the most qualified audience, helping grow your brand with this unpredictability in mind, all while staying competitive in the truest sense of the word. Some would say it’s manic, but I feel like this is what keeps great marketing firms growing wildly, while others simply cannot evolve.
Q: What makes you stand out from your competition?
A: Experience, transparency and of course, our team’s expertise. Our team’s efforts every day separate us from the competition, and of course, our size allows us to scale quickly with new clients coming onboard, all while retaining a 100% transparent model of communication intra- and inter-team. Since we don’t specialize in any one niche, what we learn from one industry we take over to others, and that learning experience has become a key factor in our growth, among many others. Most importantly, we bring results to our clients, we listen to their needs, because it’s all about them and their potential targets.
Recommended: Q: What are the company’s plans and goals for the future?
A: Our 2019 expansion into the Raleigh, North Carolina market proved to be explosive, and our team there quickly gained recognition from our peers and clients as the best digital marketing firm in the region. We also expanded our development headquarters in Novi Sad, Serbia, and we are closing out 2019 with our 9th office opening in Oslo, Norway as our first Scandinavian office. We will continue to grow our United States presence, all while balancing our future growth in the international marketplace. The future is truly exciting, as our entire footprint continues to be recognized for our efforts in helping our clients win.
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