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GoingClear Interactive is an innovative, full-service digital agency, catering to companies of all sizes. Below is our recent interview with Paul J. Scott, the Founder and President of GoingClear Interactive:
Q: Could you provide our readers with a brief introduction to GoingClear?
A: We implement results-driven marketing solutions including strategy and branding; web design and development; app development and digital marketing, management and optimization. We’re based in Boston, but we help businesses around the world.
Q: You’ve recently been listed in leading Boston creative, design, and development companies in 2018 by Clutch; could you tell us something more?
A: Yes, an honor to be listed and although awards are a great bonus to show off what we do, what excites us more is providing real measurable results to our clients through digital marketing campaigns.
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Q: Tell us more about your services?
A: We are a Boston digital agency and with that we cover: Strategy, Creative, Development, Marketing, Management and Government projects. Another way to summarize is through our key service offerings which are: Digital Strategy, Branding/Design, Websites, Web Apps, High-Performance corporate websites, digital marketing, SEO, Paid Search Management, Social as well as Website Management plans and Government websites and online marketing programs.
Q: Why is it important for companies to go digital?
A: Having a proper digital strategy and measurement plan in place is key to not only competing, but so that you can benchmark, move forward with progress and measure any digital marketing activities you are doing so you can see where to ante up on successful tactics as well as where you need to revise your digital strategy.
Q: How exactly content marketing has changed the industry?
A: You could argue that everything is content marketing. I feel that every company has or needs to become their own mini publication producing content. Content could be: blog posts, video, audio, social posts/shares, eBooks, White Papers, chat bot auto reply and much more. So, in our opinion content marketing has changed by verifying that it’s crucial to be competitive in the digital space. Content is also the result of proper prior research as to who your audience is and what type of content will engage with them to support your brand mission and or any funnel map you’ve created.
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Q: What are your plans for the future?
A: Our plans are to continue to offer measureable digital marketing results along with professional digital experiences whether in the form of a corporate class high-performance website, or sleek web app, mobile app or whatever the digital experience is that will support and enhance the digital marketing tactics we are pushing for our clients.
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