Listen to this articleBelow is our recent interview with Allison Snowden, Director of Client Relations at MediaSmack:
Q: For those who haven’t heard of it, what is the best way to describe MediaSmack?
A: MediaSmack is an Austin-based SEO company with offices in Frisco, Austin, and Sacramento. The company is known in the legal marketing industry for developing tailored strategies that are unique to each individual client. By using a combination of search engine optimization (SEO), website design, pay-per-click (PPC) advertising, blog marketing, and social media marketing, MediaSmack helps its clients increase their online footprint. MediaSmack’s clients consist of law firms, individual attorneys and legal professionals from across the United States.
Q: There are already a number of digital marketing companies on the market, why do you think yours is superior?
A: MediaSmack’s marketing team understands the current flow and future pace of marketing in the sophisticated digital world. As you know, every marketing strategy starts with a solid plan, so we take each of our clients business as unique and create custom marketing strategies based on clients specific goals, challenges, and resources available. We ethically guide our clients through the complex business of rapidly-changing technologies and algorithms so you can focus on your passion! We are proud to say that “Internet Marketing Is in Our Blood”.
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Q: I read something about your partnership with Real Legal Marketing, how did that start and where do you see the relationship going?
A: We have recently acquired Real Legal Marketing which makes this the second digital company to come on board to MediaSmack. Our strategic partnership with Real Legal Marketing will help MediaSmack continue to grow as a serious player in the legal marketing industry. As we grow, our team will continue to set itself apart from the competition by providing individually-tailored marketing strategies for our clients. We see this partnership as a success in order to take law firm marketing to the next level.
Q: You’re an official Google partner; what does it mean?
A: Google Partners is Google’s program for advertising agencies, digital marketing professionals, and other online consultants who manage Google Ads accounts. A company can earn the Google Partner badge if the employees at that company have demonstrated Google Ads skill and expertise by passing assessments and earning certifications through Academy for Ads. The badge also shows that the company has met Google Ads spend requirements, delivered company and client revenue growth, and sustained and grown its client base.
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Q: What are the biggest challenges you face in your business and how do you approach them?
A: Google is an ever changing beast. You have to be able to hit the moving target that is online marketing.
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