Listen to this articleComing up with digital marketing ideas is not uncommon. Developing an effective strategy, however, is easier said than done. It’s one thing to assemble a series of proven methods for reaching a target market, but doing so in a coordinated manner in pursuit of a long-term plan is something else.
Not unlike a game of chess, the individual pieces of a digital marketing campaign need to operate as a single unit in order to achieve success. This is where a digital strategy agency enters the picture. Such an agency has the expertise and experience to develop a proven path forward, utilizing an array of digital marketing techniques in the process.
This is exactly what California-based WISE Digital Partners does best. They help companies of all shapes and sizes assemble digital marketing strategies by utilizing a variety of familiar as well as innovative tactics in a unified manner.
Let’s take a closer look at what WISE Digital can do to turn piecemeal marketing efforts into a full-fledged campaign, firing on all cylinders:
Digital Strategy
Developing a digital marketing strategy is a specialized process incorporating a variety of factors, many of which are unique to the client’s brand and business. The first objective when meeting new clients is to perform a “digital audit,” something WISE Digital Partners does free of charge. They determine where the company currently stands and identify opportunities for achieving growth. Next, they create a strategy document including company goals, industry trends, and competitor analysis. If the client agrees to go forward, WISE Digital devises a customized plan and puts it into action. This is followed by routine reporting and analytical evaluation as the campaign gets underway.
Brand Identity
Most clients already have an established brand identity in place by the time they team up with WISE to plan a digital marketing strategy. However, WISE Digital will usually uncover ways to enhance and enrich brand identity without losing it in the process. Experts in digital traffic team up with creative thinkers to outline a consistent path going forward. In essence, they standardize the brand identity of a business. It can be as simple as selecting a single style of font to use across all platforms and media or as complex as developing ways to stand out from the competition. When it comes to brand identity strategy, the goal of WISE Digital is to ensure their client’s company appears experienced and reliable in the eyes of customers.
The Basics
Strategic digital marketing requires an intimate understanding of the basics. Things like search engine optimization, website design, paid search, paid social, and reputation management represent key aspects of successful digital marketing. This means a proven strategy must effectively incorporate them throughout the campaign. Rather than rely on outside agencies to handle the heavy lifting, WISE Digital manages these small but important components on their own, using highly experienced in-house staff to get the job done in a timely manner.
Case Studies
When it comes to the effectiveness of WISE Digital’s strategic approach to digital marketing, don’t take our word for it. Instead, look at the case studies. For example, an Orange County plumbing and HVAC company was able to overcome being impossible to find online thanks to the work done by WISE Digital. Hoffman & Forde, a boutique law firm also based in Southern California, saw business skyrocket once WISE reshaped their online presence. These and other case studies, the details of which are available on WISE Digital’s website, highlight the value of making strategy the number one priority in digital marketing.
There’s no shortage of digital marketing agencies operating in California and other states, but those capable of putting together a surefire strategy are few and far between. WISE Digital Partners represent a rare breed, one which every business should look for when finding a marketing agency to partner with.
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