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Meet LensDirect – A Family-Owned Online Retailer Of Contact Lenses, Eyewear And Lens Replacement

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Below is our recent interview with Dale Kim, from LensDirect:

Q: What are the advantages for replacing your eyeglass lenses on

A: Traditionally, lens replacements for eyeglasses or sunglasses retail for over $300, a figure that does not factor in the time consumers spend traveling to and from the optician. LensDirect starts their pricing at $69 with free shipping, ultimately providing an average savings of 80% or more. Also, LensDirect includes premium lens coatings like Anti-Reflective, Anti-Scratch and UV Protection at no additional cost.

Q: I need to replace the lenses in my favorite pair of Ray Bans, can I use

A: Yes, LensDirect can replace the lenses for any brand of frame.

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Q: For those who haven’t heard of it, what is the best way to describe

A: LensDirect is a family-owned online retailer of contact lenses, eyewear and lens replacement that prides itself on amazing prices and epic customer service. Rated “Best Customer Service in the United States” by Newsweek two years in a row, LensDirect has become the most reputable destination online in the vision care category. We’re the company you can trust whether you’re looking to purchase brand-name contact lenses at an affordable price, replace the lenses for their eyeglasses or sunglasses, or purchase Delancey Street, our in-house line of fashionable and approachable eyewear.

Q: You’ve recently launched online eyewear lens replacement service; could you tell us something more?

A: Yes, it’s very exciting – huge opportunity for a deeply underserved market. For over 30 years, we’ve set ourselves apart from competition, becoming the go-to company for brand name contact lenses as a result of our award-winning service and incredible pricing. We’re now applying that unique business model into the eyeglass lens replacement market. LensDirect offers a simple-to-use online interface where consumers can seamlessly replace existing damaged lenses from their brand name sunglasses or eyeglasses by choosing from a range of prescription and non-prescription options. Once the lenses have been selected, we’ll send the consumer a box with a pre-paid label affixed, or the consumer can simply print a pre-paid label from home. Consumers ship their frames to LensDirect and once received, new lenses are custom created, fit to the frame, and sent back in a complimentary case with a microfiber cloth.

Q: What makes you the go-to company for brand name contact lenses?

A: Since 1992, we’ve been the leading provider of brand-name contact lenses at exceptional prices, direct to your door. We carry every brand of contact lens, and we’re happy to price match any reputable online retailer. Beyond our history of excellence, we offer AutoRefill which is a discount subscription program that gives our customers the ability to set it and forget it, ensuring they never out of contact lenses. Contact lenses are a medical device, and it’s a special purchase so we assign every customer to a Dedicated Account Rep which means they have one point of contact with LensDirect – never speaking to a random customer care agent.

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Q: Is it safe to buy contact lenses online?

A: Buying contact lenses online is absolutely safe. Make sure to buy from a reputable online retailer like, who has been around for a long time and has a lot of positive reviews.

Q: What are your plans for the future?

A: The brand of LensDirect is going through a major shift – from a design and development perspective. We’re going to be launching payment installment options via Afterpay, a compelling referral program, increasing the value proposition for our AutoRefill customers, launch Delancey Street Eyewear – our in-house line of frames, and continue to nurture our lens replacement business.

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