Listen to this articleThe BizMerlin leadership firmly believes in creating value for the customers. BizMerlin’s performance management product is used by customers to create goals, conduct appraisals and build an overall culture of positive feedback. As their CEO puts it, “That is the best compliment we receive, that we have not only improved an organization’s bottom-line by reducing the churn rate, but also helped their workforce reach new levels of performance, and build a healthy environment of positive feedback and recognition”. Below is our interview with Amrinder Arora, CEO at BizMerlin:
Q: You’ve recently launched new complementary product to the HCM; could you tell us something more?
A: Retention Management – BizMerlin strives to provide holistic human capital management platform and offers the resource retention in the same pursuit. “Over time, we found that our customers are spending a significant amount of time both predicting and preventing churn in their organizations,” says Amrinder. The retention application helps the organization to reduce the attrition rate and cherish the best workforce.
Q: What is the story behind BizMerlin, how did you start?
A: We started BizMerlin when we realized the massive changes sweeping the Human Capital Management. Every organization needs a top notch HCM solution in order to hire, onboard and manage their rock star team, and they need to do it in a landscape where the work assignment is short lived and dynamic, and the strategic definition of talent and success is itself evolving.
The tools of yesterday are simply a misfit today. Traditional HR tools are nothing but glorified and beautified spreadsheets – data in, data out artifacts. They make it easy for people to collect and organize information, but in the end, you get exactly what you stored, not an iota more. Smart tools need to accomplish more than that. An HCM solution cannot be called “modern” if it cannot give you insights that you never knew possible.
BizMerlin is the next generation, AI powered Human Capital Management solution that brings out the best in an organization. Whether it is using the flagship ATS that gives smart recommendations about candidates, or the ridiculously simple Company Wall of Fame, the strategic Resource Forecasting and Optimization solution, or the irreplaceable Expertise Evolution Pathways, BizMerlin is fundamentally different from other HR organizations and companies. “These rapid forces – changes in demographic and the transition from a manufacturing economy to a knowledge economy – have turned the role of HCM on its head. BizMerlin is at the forefront of this transition, by providing the critical tools that modern organizations need.” says Dr. Amrinder Arora, CEO and co-founder of BizMerlin.
“We observed that despite immense technological development, most HR software were simply pretty address books, and companies were still running their strategic planning in Excel or Google sheets.” says Dr. Arora. Observing such inefficiencies, the team at BizMerlin came together to develop solutions that take the human capital management systems one-step higher.
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Q: What are the key user benefits and features of your platform?
A: BizMerlin HCM offers various key modular solutions such as Centralized Employee Records, Optimal Allocation and Financial Planning, Electronic Document Signing, Applicant Tracking System, Performance Reviews, Smart Goal Management to ensure that HR has all the tools that it needs to be a true leader – ready to bring out the very best in the workforce. Through rich native apps for iOS and Android, BizMerlin is available to all the users from anywhere. “Using our mobile app you can give people the feedback instantly. When you see a candidate who perfectly fits in to your requirement, you can give a quick feedback while they are still on their presentation,” says Arora. The 360 degree feedback system fostered by BizMerlin promotes a healthy work environment and brings the employees closer. An amazing side effect is that using feedback, BizMerlinHR automatically calculates and updates the competency matrix – yet another way that artificial intelligence has fundamentally changed a boring, time consuming task into a non-task, something that just happens by itself, as if a merlin did it.
For BizMerlin though, magic is not just in the name. BizMerlin works to fill the gaps in human capital management space to uplift a ‘regular’ company into a ‘super-charged’ company. This is what makes it a worthy investment for any organization, but an absolutely must-have tool for services and consulting companies.
Q: Why is it important to maintain accurate employee records?
A: BizMerlin HCM provides with the world-class employee records solution. It is one of the pioneer solutions that have a set trend of fast moving from “HR-does-it-all” to a self-service model of employee records maintenance, which ensures transparency and ownership at an employee-level. This is the way ahead for employee records management, and one that organizations must embrace by way of system changes.
Employee records are not just about maintaining a view of the employee numbers and employee spread. The repercussions of inadequate record-keeping are far reaching. Here are some compelling reasons to pay attention to your employee records system.
With BizMerlin HCM’S centralized Employee records you can create a talent dashboard: employee skills, preferences, availability for positions, performance etc. can be accessed at the click of a button.
By maintaining the relevant employee records, HR and business managers can gain an accurate view of resource allocation and utilization. This can help gauge productivity levels at an individual, functional and organizational level, and thereby take steps to improve productivity. Having employee records also helps build objectivity into the employer-employee relationship and enhances the employee experience multifold especially because BizMerlin HCM pprovies a robust self-servicing of employee records. It allows employees to access information, so that they can take important career decisions. For example, if an employee sees that his or her profile is not updated with a particular skill for a career move, he or she can opt for a training in that area and then update the skill-records, and qualify for the move. It’s all about more power to employees, and therein, better engaged employees!
BizMerlin HCM provides a comprehensive employee view complete with search and filtering options like role profile, function, active/inactive employee, project allocated, skills and so on.
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Q: What are your plans for the future?
A: As the fastest growing HCM software, future is busy for BizMerlin. We are rapidly expanding and currently onboarding new customers (and also new employees) on a daily basis. We are rolling out new products and new features, based both on feedback by our customers and based on our own product development roadmap.
Also, we are aware that this rapid growth can put additional stress on our award winning support team, so as one of the main goals of 2018, we are growing our support team so that our customers can continue to depend on the timely web and phone support as and when they need it.
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