Thomson Data Specializes In Data-Driven Marketing And B2B Account Profiling Services

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Thomson Data is one among the top B2B marketing solution provider that specializes in data-driven marketing and B2B account profiling services. It was embarked on a mission to achieve the highest service excellence in the year 2010. With 3K+ clients and beyond 40% retention, it offers multiple services that nurture the customer’s business performance and carves the efficient path to meet the objectives. Below is our interview with Clara Beck, Marketing Manager of Thomson Data:

Q: Could you tell our readers something more about Thomson Data?

A: Thomson Data specializes in tracking various technologies used by companies such as software, hardware, and IT. We maintain a rich directory of more than 75 million B2B contacts and provides marketers access to these data to reach out to their prospects via emails, direct mails or telephone. B2B marketers trust our highly robust data to segment, target, and generate potential leads. Around 27% of B2B marketers in the US have already used our data solutions.

Q: Can you give us insights into your solutions?

A: Thomson Data is well aware of the challenges faced by businesses, and so have come up with various solutions aiming to help companies of different size and types grow and maximize the revenue. Our solution can be used both for your marketing and sales needs:

• Technology Insights –

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We offer exclusive data which contains all the necessary B2B contact details of users of various technologies including IT, hardware, and software. It helps the clients to organize successful marketing campaigns all over the world.

• Custom List Building

It provides an option for the customers to build a customized list based on their requirement. We provide various selects for segmentation including, industry, revenue, employee size, geographic regions, demographics, size of the prospective market and more. So, clients don’t have to settle for less when they can have more with our services. Watch Video

• Account Profiling

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This service is a perfect blend of technological advancements and human expertise. It provides in-depth data of the prospects such as the scale of operations, business structure, mergers and acquisitions history, purchase history, version of technologies used within the firm, sales trigger events, industry trends and drivers, decision-making hierarchy and organizational structure. It assists the sales team in reaching the relevant prospects who are willing to do business with them.

• Data Licensing Services

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It is designed to help marketers who require clean, verified as well as accurate data on a regular basis. This service lets the client become the licensee of the database from our repository for a specific set of time. We ensure weekly, monthly, quarterly or annual update to the data licenses based on the need. The clients can also partake in our reseller program and gain greater access to the data pool.

Q: Thomson Data is one of the best vendors in the USA providing marketing data solutions to SMBs and large enterprises. What makes Thomson Data stand out?

A: We provide exclusive services of optimum quality to stand apart from our competitors always. There are multiple reasons to support our claim, here are a few:

– We are a member of the Direct Marketing Association (DMA).
– 150+ data scientists and state of the art facilities in places such as the U.S., Europe, Australia, ASIA, Middle East, New Zealand, and Africa.
– Timely services to the clients before and after sales.
– Consistently update the records for every 90 days to maintain its preciseness.
– Gather the data only from authentic sources such as yellow pages, surveys, government records, and more.
– Provides 75+ specialized segments to build the customized list.
– Takes 2-5 business days to deliver the requested data as we provide higher importance to the quality.
– Re-verify the data manually before sending it to the clients.
– Send email list sample on request if clients want to check the quality.
– Support deliver data in various formats such as OpenOffice formats, office (word, csv, excel) formats, SQL formats, and others.
– Offer various other data and marketing services such appending, cleansing, data enrichment, and more to help client grow their business to next level

As a trust-worthy company, we foster the performance of client’s business and deeply involve in fine-tuning ideas to help them meet the desired goals uniquely.

Q: What are some of the specific use cases you can share on how clients can leverage Thomson Data?

A: Thomson Data has always provided cutting-edge, specialized, and synergistic solutions for the clients who approached with business challenges. Some clients were faced with specific limitation while dealing with product features, reaching out to senior decision makers or niche target market, and executing the campaigns with incorrect email ids of their prospects. Our team addressed those problems logically. We engaged our data specialists to identify the business data available in the master file, offer recommendations, clean the existing database with correct details, add new contacts, and build a custom database based on requested demography.

Now our clients can target new contacts and generate high-quality leads in the shortest possible time frame. With our database in use, clients have received 95% accuracy and deliverability rate in their campaign. Few of our clients were also able to increase their revenue by 10 to 15% after embracing our solution.

Q: What are your plans for the future?

A: Soon, Thomson Data will reach ten years milestone, and it is one of the proudest moment for us. Now we are up with new responsibilities to meet the requirements of the clients. We are planning to add some more reliable partners and vendors in the future. Apart from that, our primary focus will be on launching new services and tools that help the customers to further make the process easy and fast.

We are presently in the midst of building technographic data to help our clients in the decision-making process by providing market insights, and other reports in detail. Not to forget, we will continue to provide high-quality, authentic data and a full suite of B2B marketing solution like always before. Our ambition is to help clients build strong brands in a highly competitive environment with the extraordinary services we are planning to offer.