Listen to this articleBelow is our recent interview with Daniel Graff-Radford, Chief Executive Officer at Allbound:
Q: Could you provide our readers with a brief introduction to Allbound?
A: Allbound is a SaaS Partner Relationship Management (PRM) platform that allows companies that sell through channels to manage their partner program. The platform provides customers the ability to create partner programs that work through the entire life cycle from onboarding, training, and enablement to pipeline management. The Allbound platform is fully configurable to provide unique experiences for different segments of partners through dynamic groups, making management of the platform highly automated when adding new partners ultimately leading to increased productivity within your team due to time saved within the partner program.
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Q: What is Partner Onboarding? Why is it important to get Partner Onboarding process right?
A: Partner onboarding is enabling your partners have an organized process to be introduced to your brand, ensuring brand integrity so partners are trained properly to sell your products and providing co-branded content that you can verify is utilized appropriately. A process for partner onboarding is important so your resellers or partners have the tools needed to accurately sell your products and generate ROI.
Q: Can you give us insights into your features?
A: We have many valuable features that our customers love but some that differentiate us include content engagement data analysis as well as a very flexible CRM integration. This really helps for the upfront management of channel sales. Later in the cycle we have analytics for deal registration that allow for companies to see how to best enable to their channel partners to sell more.
Q: What are the benefits of using your platform?
A: Our customers have given us great reviews of the following benefits for Allbound. The time to implement, combined with the ease of use for partners, and full lifecycle offering as led to the industry’s fastest return on investment (ROI) for any PRM system. When you take that in context to the length of time needed for partner selling, this is a key why our customers are so happy. Another benefit that our customers love and why channel leaders choose us is our flexibility in working with CRMs. We work with multiple CRMS, which gives us broad reach, but the real benefit to the customers is the depth we go within the CRMs so that they don’t have to change their sales motions or partner interactions to work with us.
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Q: What are your plans for the future?
A: Our customers are looking forward to deeper integrations with more of their marketing technology stack which will allow for even faster ROI in their marketing and sales motions with customers. Also, we are really excited about some of the insights and dashboard features that are coming to help the channel manager cut through the noise of all they can work on and focus on the biggest impacts to the channel.
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