Listen to this articleTrenData is a pioneer in predictive analytics software which helps companies model certain scenarios and gain insights in which path the company will go. These scenarios are derived from companies’ data and thoroughly analyzed to deliver the metrics needed to optimize a company’s workforce. Below is our recent interview with Tom McKeown, CEO and Co-Founder of TrenData:
Q: TrenData delivers actionable people insights necessary to increase revenue and reduce costs; what’s the ideal company that would benefit from your services?
A: Our solution is very scalable and can accommodate organizations of any size and scope. The metrics and analytics we provide allows them to optimize the performance of their workforce. This information would be vital to any organization wishing to succeed, but a solution like ours becomes a necessity when you can no longer track this information manually. So I’d say once you are above 300 employees you need TrenData.
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Q: What is unique about your platform and how does it stand out from competition?
A: Among many of our unique capabilities is the ability to do predictive analytics. Not only can we tell you where you are today, but what is the future of your workforce if you continue on the same path. Also, if that path is not where you wish to go, then we allow predictive modeling to change that path. Imagine a company that is losing a certain percentage of their high performing employees to competitors. TrenData allows that company to model certain scenarios, such as increasing salaries, allowing flexible work conditions, or providing career training to see which one or combination best addresses the problem.
Q: What have been some major milestones over the last 12 months?
A: Among the major milestones over the past year was the acquisition of Natural Language Processing technology that we have integrated into our solution. This allows clients to not rely solely on metrics that we have created for them, but they can type in a google like search for the information and have the solution produce the answer on the fly. We plan on expanding this capability for voice recognition in 2018. Also, I was very happy to have brought on a very seasoned Vice President of Sales, Steve Parta. As you know, it’s fine to have a great product but you still need someone to sell it.
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Q: What do you find most interesting and rewarding in terms of running TrenData?
A: I would cite two areas as the most interesting and rewarding for me. The first is to see the light go on in a customers eyes when they first see their data in our system and begin imagining all the problems they can solve with it. The second is mentoring and grooming all the talent we have here and watching them take on the challenges in a leading tech company. We have a great team.
Q: What are your plans?
A: My plans are to continue developing this great company and solving more problems for clients in the most effective and easiest way possible. Towards that end we are signing great partners and hiring great people, so the possibilities are endless.
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