Listen to this articleBelow is our recent interview with Jussi Salonen, CEO of Goodio:
Q: Could you provide our readers with a brief introduction to Goodio?
A: Goodio was established in 2015 with a vision to focus on radical transparency that inspires the food industry for a positive change. Based in Helsinki, Finland we exist to accelerate positive change for more ethical, environmentally friendly and transparent business. Our chocolates are manufactured from start to finish with expertise and love in Finland.
Q: What is your backstory? How did your company come into being?
A: Goodio’s roots lay in innovation. Chief Creative Officer and founder of Goodio, Jukka Peltola, developed games at Rovio, the company responsible for Angry Birds. After a creative career in technology and entertainment, Jukka came to food through a personal journey for better health.
Looking for alternatives to the usual sugar and salt-ridden snacks, Jukka discovered cacao — a superfood that’s often overlooked and associated only with unhealthy chocolate bars. “It’s a food of god, though,” Jukka likes to say. By adding raw cacao to his diet and dropping traditional dairy products, Jukka adopted a new diet and lifestyle.
The results were evident: feeling more energetic, lighter, and rejuvenated, Jukka was convinced. He then set out to share this newfound knowledge with his colleagues, friends, and family. While raw cacao and healthful treats were the focus, the team also wanted to build a company that stood for more than profit.
“There has to be greater transparency in where our food comes from, how it’s sourced, and how it’s treated,” Jukka says. That’s why Goodio spells out the entire process: cacao is sourced from South American and African farms. Goodio uses raw cacao — completely natural. In fact, it’s stone ground in Helsinki for three days. By keeping it raw, it retains its nutrients.
Recommended: Q: Can you give us insights into your products?
A: Goodio’s products are manufactured from start to finish with expertise and love in Helsinki, Finland. Everything we make is vegan, gluten-free and mostly organic.
We focus on transparency and fair sourcing in our ingredients. We buy our cacao beans direct trade from farms in Peru. We are working towards a model where a consumer knows exactly where specifically all the ingredients com from.
Also, we have a special 10% rule in our company. At any given time 10% of our people have previously been long-term unemployed and unable to find a workplace.
Q: How do you make your chocolate? What are the ingredients? What is the secret?
A: We are known for an organic and fair supply chain, excellent design, delicious products and always putting the well-being of the people and the planet first. The secret is to combine excellent design with superior taste and fair supply chain. Most often of these boxes is ticked but we focus on all of them.
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Q: What are your plans for the future?
A: We continue to work towards being an example that chocolate can be done fairly.
Last Updated on January 1, 2021
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