Devexperts Unveils Its Solution To Virtual Reality Trading And Data Visualization

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For the past 15 years Devexperts has focused heavily on FinTech, and today brings to the global financial markets some of its most exciting trading and data visualization tools. With the aim of revolutionizing how we view the markets, Devexperts recent announcement of a Virtual and Augmented Reality Trading and Data Analytics software solution promises to be a complete game changer.

Using augmented reality lenses with a 360-degree view, traders now have the power to build a highly sophisticated workplace literally anywhere. Read our interview below with Dmitri Parilov, Managing Director of Data Solutions and Products at Devexperts, to find more about this fascinating revolution of the financial industry:

Q: Who are the primary users of Devexperts Virtual and Augmented Reality financial software?

A: A wide array of users: investment-funds, hedge funds, FX desks, proprietary traders, and even exchanges can use this revolutionary new way of visualizing financial data. The VR/AR frontend terminal is built on our existing data solution, called dxFeed, which is one of the world’s largest cloud based fully managed data tickerplants focused exclusively on the Capital Markets industry. dxFeed sources and stores direct market data feeds from a variety of exchanges in the US, Canada and Europe and has the capacity to deliver streaming tick-by-tick data in a consolidated format for more than 1.7 million instruments – including 1.3 million of OPRA options from more than 40 data sources. These are all accessible via a simple and efficient API with very low latency. In addition to its high-volume streaming data capabilities, the platform includes a completely managed, scalable solution for the storage and retrieval of historical data. This includes tick-level market replay technology with a very efficient and cost-effective trading strategy back-testing facility for companies trying to enter new markets. dxFeed market data delivery, is offered as an on-demand service if the client wishes to utilize their own infrastructure.

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Q: What are some of the key challenges you are helping your customers solve?

A: The adoption of VR/AR technology will no doubt revolutionize the trader’s and the data analyst’s experience. The user interface is no longer restricted by the physical size of a PC monitor, mobile or tablet. The phrase “workplace everywhere” will have new meaning: with a 3D view you will be able to work literally on any surface, and even in the air. Viewing, monitoring and jointly analyzing financial data will be possible on a whole new level. Collaboration will be possible from anywhere. Instead of having conference calls from different parts of the world, people will attend a virtual meeting room and collaboratively explore 3D objects. This new kind of experience is actually not difficult to implement. Holographic visualization gives a trader a new, even clearer view of dynamic data. Flat images evolve into 3D shapes, offering a better understanding of volatile markets.

Q: At what stage of implementation is VR/AR/MR technology at? Is it ready for use by financial end-users? (traders, analysts)

A: Some big names in the finance industry have already expressed a strong interest in the VR/AR technology, which is encouraging. But there is still some work ahead. The hardware needs to be more suitable for commercial purposes and upgraded for mass-production. Recently Microsoft shared their view on the future of virtual and mixed reality. The journey towards “the full fidelity of human vision while experiencing VR/MR” on “devices that look and feel like ordinary eyeglasses” is now well underway.

Q: What does it mean for the industry as a whole?

A: VR/AR technology will be a paradigm change for the entire trading industry. When people moved to desktop platforms, everyone considered a mobile trading app to be a toy, or an unnecessary luxury. These days it is difficult to imagine a broker who cannot offer their clients a mobile interface – now essential in everyday trading activities. In my opinion, it’s inevitable that the same will happen with the AR/VR/MR user interfaces.

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Q: What are your plans for keeping Devexperts at the forefront of technology innovation?

A: For a company that wishes to stay at the forefront of technology innovation, it would be unwise to just sit and wait for the hardware to mature. We are experimenting, innovating and developing behind the scenes, and working hard to give active feedback to equipment suppliers and advise them on the best fits. We track every new trend in technology, visit conferences, cooperate with innovative companies and are setting the pace in the industry. Our research and development is visible in the areas of Data science, Deep learning algorithms and cognitive technologies such as chatbots.

Q: More generally, how do you see VR/AR/MR financial data visualization developing, and where do you place yourself in the industry?

A: We are pioneers in this field and are concentrating our efforts in leading it. When the technology becomes available to the mass market, we will be ready to offer an out-of-the-box solution for those clients who are ready to be at the forefront of innovation together with us. In the meantime we have put forward an initiative to found the VRARA FinTech committee. As a co-chairing member we are actively engaged in efforts to increase the adoption of VR/AR technology by traditional financial industry (banks, brokers, exchanges) and FinTech companies around the world. Our key objectives are to improve the customer experience, bring more gamification and interactivity to user interfaces, and introduce more ideas of collaboration. Our goal is not only to develop a trading software solution but also to popularize it and bring it into everyday trading.