Listen to this articleINSCALE changes the way companies present themselves by offering different styles of presentation services and brand communication strategies. INSCALE’s creative process is based on merging older presentation styles with the newest technologies such as augmented and virtual reality. Below is our recent interview with Johanna Kneifel, from INSCALE:
Q: What advantage does INSCALE have over its competitors?
A: We at INSCALE believe that presentations should be memorable experiences. We can combine classic visual design with the new technologies of augmented and virtual reality to create unforgettable moments that audiences will cherish. Every audience should be able to independently navigate through their viewing experience in an interactive way.
Until now, everyone has focused on either graphic design, or new technologies, so as content creators for such a selective niche, we haven’t encountered many competitors who can do what we do.
INSCALE is a start-up with 17 years’ experience. Unlike other start-ups, INSCALE has an international client base which is already interested in incorporating innovative technologies into their marketing strategies. This is a benefit we like to share with other companies, acting as catalysts for other businesses if needed.
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Q: Can you give us more insights into your services?
A: We’re all about creating moments between the speaker and their audience. This requires skills from many different disciplines, which is why our team is made up of artists, graphic designers, communication experts, psychologists, technology experts, and strategists.
Each designer works closely with our clients to determine the best communication strategy and the best visual to suit their need.
All in all, our services range from PowerPoint creation, editing and design, 2D and 3D animation, creating marketing strategies that incorporate new technology, and creating content for augmented and virtual reality.
Q: Could you tell us something more about your Seminars?
A: We offer a selection of seminars in design, animation, storytelling and augmented reality. Our designers will visit you at a location of your choice, and they’ll disclose their tips and tricks on how to design an effective visual. If you want to learn how to animate, or how to not bore your audience to death, let us send you a designer to show you the ropes.
Or, if you’re wondering how the new technology of augmented and virtual reality can be an asset to your brand or product, we’ll lead a brainstorming workshop with your team to develop the best possible strategy for you to benefit from the newest developments on the tech market.
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Q: Who is your ideal customer and why?
A: Anyone who is interested in making a difference in presenting, moving away from the stiff, dry conference room demeanor into a vibrant moment that an audience will cherish and contribute to. We enjoy customers who value the creative process and who would like to make an impact with their audience.
Q: What can we expect from INSCALE in next six months?
A: INSCALE took a big step this year, branching out into North America as INSCALE INTERACTIVE. The focus in the Mountain View-based department will be the use of augmented reality as a presentation tool, as well as honing our expertise in 2D and 3D animation.
We are currently working on optimizing our unique platform to make it accessible for a wide variety of clients. Apart from the presentation aspect, we believe that this will make a huge impact on brand communication, and we’re ready to lead the conversation as strategic VR & AR content creators and consultants, based on our valuable and incomparable experience in the field.
As we expand our creative base, we’re looking forward to many new connections in California.
Also, don’t miss our media release on FOX Business News Networks Talk Business 360, where we will discuss making a difference in marketing using augmented and virtual reality, to be published on June 24th, 2017 on the Talk Business 360 Website.
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