Listen to this articleBelow is our recent interview with Kevin White, CEO of Whitehardt:
Q: Could you provide our readers with a brief introduction to Whitehardt?
A: Whitehardt is a leading, full-service advertising agency in Nashville, Tennessee, specializing in legal marketing and consulting for mass tort and personal injury attorneys. Since our inception in 2002, we have been providing law firms across the country with the most innovative strategies proven to help attorneys sign more cases. Our goal is always to be straightforward with our clients, deliver on time, and work continuously to create better ads and marketing solutions. Whitehardt currently represents 45 of the most notable personal injury brands, many of whom have worked with us for more than 15 years.
Q: Can you give us insights into your services?
A: At Whitehardt, we offer a comprehensive range of services that cover every part of an attorney’s advertising campaign. Our primary services include broadcast TV and web video production, local and national media buying, mass tort advertising, pay-per-click, digital marketing, call center operations, and law firm consulting. In addition to these services, we have recently launched our Whitehardt ONE program to further increase our level of service to our mass tort clients.
The services we provide and the work we do at Whitehardt is all custom and strategically designed to help attorneys improve their business. But we don’t just stop at making your phones ring. We are deeply invested in our clients’ success and put proven systems in place to ensure every part of their business is operating efficiently.
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Q: What makes Whitehardt different?
A: Whitehardt was formed in Jackson and eventually settled in the heart of Nashville. Since then, we have grown to be one of the most successful companies in the legal advertising industry. We built the company with a desire to do business in a different way than other attorney advertising agencies. Chivalry, decency, and honesty are built into the name ‘Whitehardt,’ and these values are present in everything we do.
One of the most striking differences about Whitehardt is our lack of a sales culture. When an attorney is considering Whitehardt to handle their advertising, they will talk with me directly. Instead of taking the ‘pushy salesmen’ approach, I like to sit down with clients to discuss their specific goals and how we can achieve them. We are results-driven and believe quality outcomes are the true measure of success.
Q: Why is advertising on television important for every personal injury attorney?
A: Our number one goal is to give our clients the ability to communicate with their target demographics at the best CPM possible. Television continues to be the most effective way for attorneys to reach a wider audience and generate more leads. Attorney commercials are ubiquitous, so you need to be advertising on television if you want to compete in the crowded market. A quality attorney commercial will not only drive more potential clients to contact their firm, but also help lawyers gain brand recognition.
Q: How can delegating part or all of a law firm’s legal marketing to a professional marketing agency improve business?
A: Attorneys are busy individuals and don’t usually have the time or resources to handle their marketing efforts alone. Furthermore, attorneys go to school to practice law, not marketing. By delegating their advertising needs to a professional agency with intimate knowledge of the legal industry, attorneys are going to see better results and a bigger return on their advertising investment. Whitehardt has 39 employees all dedicated to improving our clients’ businesses. When attorneys entrust their advertising campaign to us, they’ll work with the best creative minds in the legal marketing industry.
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Q: What are your plans for the future?
A: At Whitehardt, we pride ourselves on being efficiency experts. Our team is constantly assessing new ways to decrease cost-per-acquisition for our clients by updating our buys and enhancing the quality of our processes. With this in mind, one of our biggest initiatives is to better manipulate our use of data. We are a full-service ad agency, which allows us to take in data from many different facets, including media buying, online marketing, and call center management, to name a few. The ability to properly match data sets in order to compare top performing services is a major goal of the future for Whitehardt.
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