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Below is our recent interview with Deborah Luckham from Reon:
Q: Could you provide our readers with a brief introduction to Reon?
A: Reon is meant for active professionals who put their energy into work, sports and home life. Reon is a reliable “pocket energy” booster that is always ready. Reon is effective, easy-to-use and provides great value, letting Reon’s customers stay one step ahead of whatever the day throws at them. With tried, tested and trusted ingredients, Reon energizes without the junk in energy drinks and can be enjoyed confidently every day.
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Q: You’ve recently announced the forthcoming debut of products in the American market; could you tell us something more?
A: We launched our pomegranate flavor in a pocket-packet presentation, which contains four sachets each. Each sachet contains 80mg of caffeine (about the equivalent of a double espresso) and 50% of your RDA of vitamin B12. There are only three calories per sachet. Reon is manufactured to the highest standards conforming to all relevant EU food supplement regulations. Reon is an informed-Sport certified product meaning that’s safe to use by professional athletes.
Q: What is Reon Revive? What is it made of?
A: Reon serves as a healthy vitamin B12 and caffeine powder shot dose that can be used anytime and anywhere to maintain energy and alertness. Because it melts on the tongue, Reon Revive does not need to be mixed or diluted in water. To use, just tear, pour and go! It is sugar-free, gluten-free and vegan friendly.
Q: What type of customer would benefit the most from your product?
A: Due to its unique product format and ingredients, Reon’s positioning is cross-category. It appeals to energy drink consumers, coffee consumers, effervescent vitamin tablet consumers, vitamin tablet consumers, pre-workout /sports supplement powder consumers and so on. We know from consumer research that the top occasions consumers use Reon are as a pre/post workout, in between gym and work when they need to re-vitalize their energy, while performing on-the-go sports like running, rowing, biking or hiking; to boost performance during any other sport such as football, basketball, ice hockey, baseball or tennis. Other occasions include: juggling a busy lifestyle with children, work and household responsibilities, staying alert during long work shifts and awakening oneself on commutes.
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Q: What are your plans for the future?
A: Reon will launch a Pomegranate improved flavor followed by a Sour Apple and Hot Chilli flavor. All flavors will be Informed-sport certified and listed on their website as safe to use by professional athletes.
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