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Roll Is Social Token Infrastructure For The Creator Economy

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Below is our recent interview with Ellie Li from Roll:

Q: Could you provide our readers with a brief introduction to your company?

A: Roll is social token infrastructure for the creator economy. It provides infrastructure and APIs that allow digital communities to create and integrate social tokens into both financial systems and social platforms. With social tokens, you can create units of value that exist independent of the platforms you are currently using. Roll is designed for anyone with a loyal following that wants to interact with their community across the web.

Roll has minted over 450 tokens for creators and communities with a collective market cap of over $100 million. Notable creators in the ecosystem include Steve Harvey ($VAULT), Shepard Fairey ($OBEY), Netflix Actor Dallas Hart ($STUDIO), The Professor ($CROSS) with 15MM followers across social, Web3 upstarts like QuHarrison ($1Q9X – Head of Growth at Marc Cuban Co’s) and NFT platforms like RareCandy ($RCDY).

Q: Any highlights on your recent announcement?

A: We released Roll Memberships (think Patreon on-chain) and Roll Staking (automated liquidity for social tokens) this week, our first release of non-custodial Web3 products as a company and solidifies where we think the on-chain creator economy is going.

This is a big deal for DAOs, social tokens and the creator economy. Similar to social networks helping creators come online in past decades, Roll believes social token tools like Memberships and Staking will help creators come on-chain this decade.

Roll Memberships allows creators to monetize social tokens by offering perks and rewards to followers that hold a certain amount of their token. The Roll Memberships product creates tiers based on the amount of social tokens held in the user’s wallet. Since the product is entirely on-chain, anyone can become a member by connecting an Ethereum wallet like Metamask, and paying for a creator’s membership tier in other tokens like ETH or USDC. In return, the member gets an amount of the creator’s social token to redeem for perks and rewards.

Roll Staking is a simple and secure way for creators to create staking rewards in their social token. Roll Staking creates smart contracts for creators that help them distribute and automate liquidity for their social token. If a creator or DAO wants to start trading their social token on exchanges, they can use Roll Staking to grow liquidity on platforms like Uniswap and other exchanges. When a user contributes liquidity to the pool, they can receive the creator’s social token as a staking reward, bringing features like liquidity and trading volume into a creator’s community.

Along with existing product Roll Minting, these products complete what Roll calls the on-chain creator economy for social tokens.This is a world where creators can own the foundation of their community through their own smart contracts and create contracts on the terms that matter to them and their community.

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Q: Can you give us more insights into your offering?

A: Roll sees creator monetization tools like Memberships and Staking as an extension of the traditional creator economy.

Roll Memberships resembles the membership features on platforms like Twitch, Patreon and Youtube but by using Ethereum smart contracts on the backend, followers can now gain perks across many token-gated platforms and protocols while getting something in return (the social token) from the creator.

Roll Staking lets creators integrate their community into crypto-specific products like trading markets, enhancing the features that become possible in a creator’s community.

“Staking has emerged as a core decentralized finance (DeFi) primitive. Roll Staking takes this to the next level by democratizing the ability to provide staking opportunities to the entire on-chain creator economy”, says Sid Kalla, co-founder and CTO of Roll.

Q: What can we expect from your company in the next 6 months? What are your plans?

A: We announced in our Series A round last year that Roll’s vision is infrastructure for the social token and DAO category. This means both Memberships and Staking will be packaged as an SDK for social platforms to easily use and integrate in the near future.

A platform trying to become the next discord, spatial audio network or metaverse can create a chat room with its own treasury or a city with its own liquidity.

Our developer tools, APIs, and SDKs are designed to transform any existing social platform into an on-chain creator economy platform, fully Web3 enabled. We will be focusing on rolling these products out and growing our developer and platform ecosystem in the next 6 months.

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Q: What is the best thing about your company that people might not know about?

A: Ethereum has created a financial internet. It inherently gives millions of creators the ability to establish new markets and monetize digital assets in their community. It’s inevitable that with the right tooling, the creator economy’s $100B market size can 5x or more this decade by going on-chain. It’s our goal to build those tools” says Bradley, co-founder CEO at Roll.

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