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We caught up with Paige Koteles, Marketing Manager at Front Porch Media Network to learn more about the company and its plans.
Q: Could you provide our readers with a brief introduction to Front Porch Media Network?
A: Front Porch Media Network (“Front Porch”) was launched January of 2017 as a podcast network. The network initially had four podcast shows all based on the Front Porch People website. Our Founder – Joan Andrews – wanted to record family-friendly and safe-for-work podcast shows. September of 2018, Front Porch launched another network, Evergreen Podcasts (Evergreen) to include programming that doesn’t quite fit the Front Porch identity. Evergreen Podcasts is a community where people think big without talking down. We are boots on the ground storytellers, who love capturing the color and diversity of modern makers. From entrepreneurs and musicians, to philosophers and artists – we are in the business of uniting audiences. Also in late 2018 Front Porch acquired a third network, Pit Pass Moto which features a weekly motorcycle racing podcast that brings the biggest names in motorcycle racing right to fans.
Q: You’ve recently selected Libsyn as your new podcast hosting platform; could you tell us something more?
A: After a lot of searching and negotiating, Front Porch decided to select LIBSYN as its distribution platform. LIBSYN’s functionality offers a whole new level of getting our shows out to listeners of podcasts worldwide. Soon, Front Porch will offer mobile applications for each of our podcasts. This is another great example of how Front Porch is providing the technology and content to connect to a fast-growing following.
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Q: What kinds of podcasts do you produce?
A: Our mission centers on creating a diverse array of podcasts. On the Front Porch People website, the four original shows are ” I’ve Heard that Song Before “, which compares different renditions of jazz standards; ” Novel Conversations ,” which offers quick refreshers on classics of American literature; ” What’s So Funny? “, a comedy podcast originally recorded for radio that ran up until 2008 featuring Dave Schwensen which Front Porch is now re-releasing in seasons; and ” Green Light Reviews, ” a movie-review podcast with short episodes just 7-12 minutes long.
Evergreen Podcasts currently hosts five shows, “ Riffs on Riffs ”, which explores iconic, chart-topping music and the riffs (or samples) that influenced them; “ Wake Up Call ”, A thought-provoking show centered around the themes from each monthly CreativeMornings breakfast lecture, including: anxiety, curiosity, courage, commitment and more; “ Design Everywhere ”, explores the shifting landscape of product and service design in the face of emerging technology; “ Big Audacious Idea ”, is centered around thoughtful dialogue with many of today’s most provocative thinkers to explore the meta-questions of life; “ Retrotone News ”, is mainstream media news modeled after Movietone newsreels of the 1930s, ” Evergreen Cheer ”, where our staff celebrate the magic of the holidays by bringing to life the tales of Christmas classics through enchanting narratives, iconic music, and much more.
Q: What do you think makes your company stand out? Can you share a story?
A: Although standing out from a mob of podcasts is a challenge, Michael DeAloia, CEO of Front Porch feels the company is making the right investments at the right time. He jokes there’s a perception radio is a dying media form despite being a $17 billion industry last year. In contrast, podcasts did about $380 million in industry-wide revenue. This gap suggests podcast companies have plenty of runway to grab listeners, sponsors and advertisers.
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Q: What can we expect from Front Porch Media Network in the future?
A: Evergreen Podcasts recently extended the new season of its popular music podcast – Riffs on Riffs – with an additional 24 episodes. In production to be released this year our multiple branded podcasts and original programming. In January alone we are launching four podcasts — because I said I would , Retrotone News , Twin Sisters (our first kids podcast), and Up2 . Our listeners can expect more strategic partnerships on the Evergreen Network as we continue to exponentially grow our show catalog.
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