Listen to this articleIf you’re a social media manager, you probably know that running a number of social media profiles is complicated, and can become a real headache. However, social media marketing is a great way to promote your company in a variety of ways.
We here at Amplifr think that social media management should be effective and stress-free, so we prepared a list of our top 10 social media templates and tips that will save you hours worth of work.
Emoji post covers
If you’re following social media design trends, you probably know that emojis are all the rage at the moment, especially among companies that target their product(s) at millennials and Gen-Z (their younger crowd.) That’s why we created Amplifr’s Emoji Composer — a simple tool for creating social media post illustrations, to make the post really stand on the timelines. Since the current emojis are all present in the emoji picker, you can use the Emoji composer to create pictures for any business there is.
You can also use it to create blog post covers.
Recommended: NYC Agile Software Development Consultancy Stride Consulting Helps You Scale Your Tech Team, And Mentor Developers
Social media designing online
Don’t like emojis and simple designs? That’s fine, there are plenty of apps online that will help you create beautiful pictures for social media, even if you’re not a graphic designer. Our tool of choice is Canva — it allows you to edit pictures, place text on them, and allows you to collaborate on pictures as a team.
If your business is not on the visual side, we offer some more design tips in our Social Media Design and Aesthetics Guide.
UTM tag template
UTM tags help you track and analyze your web pages’ traffic. When a marketing manager understands:
• How the audience engages with the content
• What they like or ignore, and
• Where they’re coming from
…they can adjust the content plan accordingly.
Here’s how to put a UTM tag in a link.
Recommended: WhiteSource – An Open Source Security And License Compliance Management Platform
Or you can use a UTM builder. There’s plenty of free UTM builders on the internet, like this one. Social media publishing tools like Amplifr usually add UTM tags to all links you post automatically.
The Call-to-Action cheat sheet
Social media algorithms favor engagement — comments, likes, and reposts, — over the total number of posts. Adding call-to-actions to your social media messages is an easy way to boost engagement and inspire conversation in your social media community. We created this little cheat sheet of options to consider if you want to add a call-to-action to your post.
Recommended: Pitney Bowes Delivers A Range Of Innovative Solutions In Areas Of Shipping And Mailing, Data And Global E-commerce
Popular topics on Pinterest cheat sheet
Every social media website has its own peak engagement times. On Pinterest, almost every day is high in engagement, but different topics are popular on different days. Here’s what to post about on which day, based on Pinterest’s own data.
Recommended: MyQuickCloud Helps Small Businesses Reduce Cost And Increase Productivity
If you want to dig a little bit deeper into Pinterest marketing, check out our full guide.
Writing tips for Twitter
Even though Twitter is the most limiting social media website when it comes to character count, it doesn’t mean that short copy is necessarily a bad thing. You can even get creative and take advantage of this limit!
We put together a small list of writing tips for Twitter, that can also be used for writing for Instagram, or even Facebook.
Recommended: Marketing Agency Sales Renewal Is Reinventing Small Business Marketing With Its JointSourcing Solution
Instagram scheduling tips
Posting at peak engagement times will help your social media posts avoid being lost due to Instagram’s insidious algorithm. You can check posting suggestions tailored specifically for your account using Amplifr, or just follow the general suggestions — apparently, most Instagram users are night owls!
Recommended: Social Media Analytics Report Template
There’s a lot of templates for social media reports online, such as this Google Docs spreadsheet with pre-made columns for metrics such as Net Follower Gain, Likes, Comments, etc. They even haveseparate tabs for all the social media websites.
However, the problem with this approach is that every time you need to update your report, you’ll have to do the same thing over and over — download data, convert it, gather together.
That’s why Amplifr creates a full report with source data, summary tables, and a dashboard automatically.
Social Media Headline Templates
Writing catchy posts and headlines on social media can become troublesome, especially if you do it day by day for months. Luckily, there are a lot of resources out there with headline templates that can work as social media posts that drive traffic to your website as well.
Our top recommendation of a resource is this infographic, which features a whopping variety of 74 headline options. If you’re ever struggling to create a post, you can study these templates for inspiration.
Social Media Image Size cheat sheet
Social media websites are changing their interfaces pretty frequently, meaning that the image sizes that are most suitable for the platforms you post on will change as well. Luckily, there are plenty of cheat sheets with the most recent information regarding all the platform image size requirements, like this PDF by Make a Website Hub.
Guest story written by Amplifr;
Activate Social Media:
