Listen to this articleBelow is our recent interview with Yoann Fondelot, Director of Business Development Europe at AgoraPulse:
Q: Can you tell us something more about the company and what you do?
A: Agorapulse helps social media managers save time and money by giving them what they need to manage their business social media profiles – all from one accessible, easy-to-use dashboard. The company helps social media managers monitor, post, schedule, and report on their campaigns ensuring seamless execution and the highest success rates possible.
As the Europe Business Development Director, my role is to grow with my team the MRR originating from this region.
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Q: Can you give us insights into your features?
A: Agorapulse inbox combines all the conversations in one place for all your profiles so you can reply, review, assign, or label them. The inbox captures organic/paid post comments, mentions, direct/private messages, and reviews in chronological order.
Whether you need to schedule posts, queue posts, categorize queued posts, bulk upload posts, or delegate posts, our tool gives you access to all these possibilities.
Agorapulse can be set up with brand-related search results to get you listening to relevant conversations, so you can monitor your brand right away.
The tool allows to see which of your teammates or clients is reviewing and responding to inbox and monitored items. You can also define user roles for each of your teammates. Give some users permission to create drafts and other users permission to push those drafts live.
Our reports have been designed so you know what content works on each social network — and why. This information will help you continue doing what performs well (and stop doing what doesn’t).
You can view public profile information and private notes about each user in your “Fans & Followers” tab. Influencers and ambassadors in your networks are automatically labelled and ranked for each social profile.
Q: What’s so special about Agorapulse? How are you unique?
A: Agorapulse is the cure for social media marketing headache. Our tool is the one-stop dashboard for social media management. It helps social media managers to easily grasp their social media metrics, to better understand their audience at-a-glance, and to capitalize on every opportunity with full monitoring and engagement capabilities.
The thing that makes us stand out apart from a product that is affordable and with a very easy to use UI: we are a people company that provides a high level of service to our customers and community (24/7 support in particular).
Q: Who can use your solutions?
A: Any social media manager can use our solution. It means it can be social media managers working at social media agencies, or social media managers working for a company with social profiles.
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Q: Who are your clients and what are some of the key challenges you’re helping them solve?
A: Our clients are small and medium businesses and agencies. The company’s mission is to create a single platform for them to manage all of their social channels by ensuring seamless and affordable social media management utilizing a central social inbox, advanced content creation, collaboration and scheduling features as well as in-depth performance reporting.
Q: What we can look forward to seeing from Agorapulse next?
A: Early next year we’ll get new features I can’t talk about yet. In the meantime we just released two interesting free tools. The first one, AdsReport, is a tool that helps you analyze the performance of your Facebook Ad accounts and ad campaigns, without getting overwhelmed. The other tool is Easy Advocacy. It assists you streamline your employee advocacy efforts, amplify your company news and give more reach to your content.
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