Listen to this articleBelow is our recent interview with Ritz Steytler, CEO of Axora:
Q: Could you provide our readers with a brief introduction to Index?
A: Axora is a new cross-industry innovation hub and marketplace providing industry insights and cutting-edge digital solutions to industrial companies worldwide.
We aim to inspire and foster collaboration between a community of industry leaders, startups and vendors – through our curated platform, expert content and special industry events. Whether you have a proven digital solution to sell, or you have a specific business challenge to solve, we help to reduce duplicate effort by identifying new approaches to innovation.
Q: Can you describe a typical use case or customer scenario for your solution?
A: The Axora team met a Brazilian copper mining company (buyer) at a London Trade Show in Dec 2019. The employee was the AI Manager who was searching for technical innovation to improve their operations.
Our sales team kept in touch and nurtured them as a contact, and in March 2020 he spent some time researching our solutions. He then asked for follow up meetings on two of them – IoT sensors for large machinery and a digital twinning project.
Both opportunities are progressing – in the case of the IoT solution, we have a third-party vendor on our platform who has been introduced to our contact and his management team, and we are carrying out some solution due diligence.
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Q: What’s the best thing about Axora that people might not know about?
A: We give innovative technology companies – the sellers i.e. startups and vendors – and big industrial players – typically the buyers but in this case, also potential sellers – a route to market they wouldn’t normally have.
According to Boston Consulting Group, $200billion of IP in industrials is duplicated across companies and so we are helping to solve this worldwide problem by unlocking this potential value and helping them to commercialise their IP. This has come at an ideal time when these companies are looking for new revenue streams.
Recommended: Q: You’ve recently raised your new funding round; can you tell us something more? What are your plans and goals for the future? Do you have any new features in the pipeline?
A: We are continually working on identifying and onboarding the most valuable solutions to solve key challenges across our sectors – currently metals and mining and oil and gas, but we will be expanding into other sectors too. The technology on our platform covers sustainability, safety and efficiency – especially around cost reduction which is a big issue in oil and gas right now for example.
In addition to ensuring we have an outstanding portfolio of solutions, we are working hard to ensure that we have industry-specific content and insights from experts across the sectors, to help companies accelerate digital transformation across their entire operations.
We recently launched our dedicated resource centres for metals and mining and oil and gas, where industry professionals can find content from our experts on key issues and ways to help future-proof the sectors following COVID-19.
We also launched our Innovation Leaders series for M&M and O&G, where we showcase those leading the way when it comes to adopting digital innovation to solve big problems. The first series is on sustainability and the second is on efficiency which will be launching in the coming weeks.
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